get with old car tires? For
soleRebels, using recycled
a way of life. Headed by Bethlehem
Tilahun Alemu in Zenabwork,
Ethiopia, soleRebels has been
creating innovative footwear since
2004. Alemu saw an opportunity to
create jobs and to put idle hands to
use, and through soleRebels, she has
inspired hope and made a difference
in her community. Her commitment
to creating world-class footwear
and apparel using sustainable and
eco-sensible materials is her way of
proudly embracing her country, her
culture, and the beauty of nature.
name in Ethiopia. Recently, Europe's
largest international conference
for digital business, the European
Ecommerce Conference, chose
Alemu to be the 2012 keynote
speaker, delivering her address at
the famed Teatro Circo Price de
Entertainment will feature soleRebels'
BBC Afrique also featured Alemu's
soleRebels success story in their
"Success Story" Africaine article, and
the list goes on.
heritage" are the two phrases most
often used at soleRebels. The
company uses production methods
and materials that have stood the test
of time. They embrace sustainable
a n d z e r o - c a r b o n p r o d u c t i o n
methodologies, materials, ideas
and ethos because they are integral
parts of Ethiopia's cultural fabric, a