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approach and sell it from coast to
coast. Now, ten years later, Basedow's
book, Fitness Made Simple: The Power
to Change Your Body & Life
(published
by McGraw-Hill) and line of workout
DVDs, along with some nutritional
supplements, are available worldwide
via www.fitnessmadesimple.com.
Basedow says that cardiovascular
exercises that increase metabolic rate
are most effective when done in the
morning when blood sugar and insulin
levels are low and stable. Weight lifting
workouts can be done later in the day. In addition, he
advises people to eat four to six meals every day.
"Eat natural choices, nothing in a box, something your
grandparents could shoot with a bow and arrow or
something picked from nature," adds Basedow. That
means eating chicken or turkey breast for protein and
avocados and raw nuts for "good" fat. Avocados and
raw nuts play a dual role in Basedow's fitness program
because they are natural appetite suppressants that
promote weight loss by making you feel full; in addition,
they provide vitamin E, which promotes skin softness and
rejuvenation. His line of nutraceuticals was engineered by
himself and a team of medical professionals for potency
and effectiveness. He adds, "And they personally have
worked for me."
With all of the health and fitness programs, claims of
overnight success with home equipment, and so-called
miracle pills flooding the market, Basedow sets his brand
apart by focusing on the power of belief.
"The mind holds the tools that build your body. A single
exercise or nutrition program is not the key:
lean muscle building exercises combined with
a fat fighting nutrition plan and beneficial
supplements to maximize your results are the
key," says Basedow. "I know that a person's
individual hormone levels make a difference
in the way their body reacts to any fitness
program. It is important to make sure that
there are no underlying medical issues, such
as hypothyroidism or low testesterone (to
name two common issues), that could keep
you from attaining the results you're after."
In addition to physical fitness, regular
exercise releases endorphins in
the bloodstream. Endorphins are
neurotransmitters that help people
to deal with pain, stress, and other
emotional issues. Endorphins also
increase the feeling of happiness.
Despite Basedow's hectic schedule,
he always makes time to exercise and
get his endorphins flowing so he stays
emotionally and physically at peace.
"I think the lack of exercise children
engage in has contributed to the severe
childhood obesity problems this country
is facing and it could also be a factor in the higher reports
of depression among children," Basedow remarks.
"When you are active, endorphins are released to help
you feel less overwhelmed and more energized. Kids are
not as active; therefore, [they] release fewer endorphins
and can feel more stressed," Basedow says. That's
why Basedow does keynote speaking appearances,
like the Success Made Simple Seminar, with his friend
and Guinness Book Of World Records' Fastest Talking
Woman, Fran Capo, about motivating children to believe
in themselves and go after their dreams. John and
Fran appeared at the Kids In Action event at the State
University of New York (SUNY) Farmingdale in front of
over three thousand students from all over New York to
encourage them to "be fully committed to whatever it is
you want in life. Live your life with passion, believe in
yourself and you can accomplish anything."
Because he lives his life with passion, Basedow has led
the Heart Walk in New York for the American Heart
Association for three years. He says walking as little as
thirty minutes a day is the best way to start developing
a heart-healthy lifestyle and one of the
statistics he quoted during his appearance
was that for every hour of exercise people
do, it extends their lives by two hours. That
should give everybody the encouragement
needed to exercise. If it's not enough,
pretend there's a cheetah chasing you down.
If Basedow were an animal, that's what he
would be ­ a cheetah. So, procrastinators and
couch potatoes move: Get out of his way, or
run with the cheetah.
Fitness Guru
fitness & nutrition