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It was with this bold move that the
brand's popularity really took off throughout
Spain and the family spent the next decade
opening over 80 specialist bridal shops
throughout the country as well as a few
throughout Europe.
In the 1990's, Pronovias headed to
Asia and the US. Today the company is
present in 90 countries with more than 200
Pronovias stores around the world and
about 3800 sales points. The business
is still owned, run and managed by the
family and as a result has not sold out to
fashion hype, inferior product due to mass
production, nor have they compromised the
brand in anyway.
The Pronovias Group has developed
its own culture, which it summarises in
10 basic values: enthusiasm; ambition;
leadership; sustainable growth; Her Majesty
The Client; the importance of the product;
the importance of the brand; adapting to
change; technology, management and
efficiency; international spirit and the
Pronovias Spirit.
Even though the company has been
around for almost 100 years, it remains
central to the business to stay ahead of the
times, abreast of fashion and technology
trends, and when possible reinvent itself
to match this. Pronovias's real success is
simply its attention to detail, quality product,
undeniable style and elegance and the
ability to make the wearer of its dress look
and feel like a princess.
According to the company a Pronovias
bride is a woman who appreciates the
purity and elegance of couture, they are
glamorous, cosmopolitan and stylish.
They know what they want and they know
what they need to turn to, to make them
look good.
pronovias.co.za
Pronovias
Glorious fashion from
pronovIas
lifestyle members earn 4% of
their spend back in legacy rands
Is a legacy lIFestyle partner
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