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WALK THIS WAY
The chart below shows that particular colours
will attract particular shoppers and how large
retailers use this knowledge.
Attention to flooring is particularly important.
When you enter a sizeable space, the floor
constitutes the largest visual area. As well as
improving general maintenance, the use of
colours on the floor can encourage patients to
move in a certain direction ­ a path to the front
door, for instance, will always be followed.
The best news is that the right colours cost
no more than the wrong colours!
DESIGN