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58
APPOINTMENT
SCHEDULING
CASE STUDY: MEDICROSS
A recent study by 1stAvailable.com.au
revealed that 60% of Australians feel
frustrated by the process of finding and
booking a healthcare appointment, while
51% postponed treatment simply because
they could not find an available appointment
that suited them.
When Australians could not access a
convenient healthcare appointment, the
study found three in five patients (59%)
experienced increased pain, almost half
(46%) had their condition worsen and more
than one in three (35%) had their general
health deteriorate.
Medicross is a shining example of how
practices are evolving to meet patient needs.
As one of the fastest-growing healthcare
practice groups in Australia, Medicross
comprises over 17 practices located
across Queensland and has adopted new
technologies to facilitate its growth.
Seeing a GP or dentist with Medicross
is now a technology-driven experience that
begins from booking your appointment
online or through a mobile app to having a
Skype consultation with your specialist. Each
Medicross practice offers online appointment
booking, free Wi-Fi, Telehealth consultations
and Electronic Medicare claiming options, and
is constantly staying abreast of technology
changes that can be implemented to enhance
the patient experience and make its practices
run more efficiently.
According to Charles Jewaskiewitz,
Managing Director of Medicross, the latest
innovations in healthcare-practice technology
enable patients to experience increased
convenience and accessibility.
"We have implemented the latest
technology to ensure that we are minimising
any barriers to accessing convenient
healthcare treatment," he explains, adding
that the tech-driven experience begins when
the patient books an appointment with a
Medicross GP or dentist.
"They can virtually peer into the
appointment book of their preferred Medicross
practitioner ­ in real time ­ to find an
appointment that best suits them," he adds.
"The appointment can be booked either
online at 1stAvailable.com.au, through the
Medicross.com.au website or through the
Medicross 1stAvailable mobile app ­ all
without waiting to call and speak to the
receptionist during opening hours."
As Charles points out, one important
aspect of its practice-management strategy
is making sure that, as Medicross practices
grow, the burden on administration staff
doesn't increase.
"Online-appointment booking ensures
both new and existing patients have the
convenience and flexibility of booking an
appointment with their preferred practitioner
without relying on already burdened
practice-management staff. Information is
automatically transferred into our practice-
management system, Genie," he says.
In addition, Medicross has introduced free
Wi-Fi access across the waiting rooms in its
practices in order to make the waiting-room
experience more enjoyable and help patients
to pass the time.
"Let's face it ­ GPs rarely run on time.
So instead of patients reading outdated
gossip magazines, they can now surf the net,
reply to emails or access their social-media
accounts using any web-connected portable
device," says Charles.
The practice also offers patients
access to specialists via Telehealth
video consultations, which fall under the
Medicare scheme. Patients who need to
see a specialist can have their consultation
together with their GP on Skype.
"The advantages are that it's convenient
for the patient who doesn't need to
travel, and because the GP sits in on the
appointment, they get the information
straight away," Charles explains. "Patients
are voting to manage their healthcare needs
online. They all want to access their provider
online and the leading providers are the ones
that have made that move first."