background image
PRACTICE PROFILE
28
For more information visit
Describe your role within the practice.
I've been working on the business with
Mary for the past decade. On a daily
basis I offer general advice regarding
the procurement of major equipment for
the practice, and I'm a sounding board
for Mary when she has issues around
management and conflict resolution. On
a broader level, I put all of the practice
manuals in place, coached the practice
manager during her studies and set up
training regimens for staff.
Why does The Cosmetic Medicine
Centre stand out?
With any successful practice it's primarily
about the proficiency of the practitioner.
Mary is one of the longest-practising
cosmetic medicine practitioners in the
country and it's a testament to her
proficiency that most of her work comes
via referral. In addition, Mary has an
enormous selection of machines so can
provide a full range of services, and her
expertise across the range is outstanding.
Client confidence also comes down to
the practice itself and the management
of the `journey' a person goes on when
opting for a procedure. The Cosmetic
Medicine Centre is very appealing ­ there
is ample parking, the environment has
been beautifully designed and is always
well maintained, the reception staff are
trained to be welcoming and put clients
at ease from the second they walk in the
door, and the procedures are performed
in an absolutely professional manner to
the highest possible standard.
How are the practice's high
standards maintained?
The Cosmetic Medicine Centre is
independently certified by Global-
Mark and is the only certified cosmetic
medicine practice in Australia. We
undergo a regular audit, and I am involved
in that process. The audit shows that
the practice has all of its business and
operation manuals in place, and that
everything taking place in the rooms on a
day-to-day basis reflects what is in
the manuals.
Having certification definitely gives
the practice an advantage ­ it is a
confidence-booster for everyone working
here and, most importantly, for clients.
MAINTAINING SUCCESS
As Dr Dingley's partner in life and in
business, Roman Krumins draws on his
expertise in corporate solutions and
management consultancy to ensure The
Cosmetic Medicine Centre continues to run
smoothly. Here he discusses his role and
what it takes to ensure ongoing success.