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25
The Private Practice
Autumn 2013
Having worked in cosmetic medicine for 26 years,
Dr Mary Dingley knows what it takes to run a
successful business. Here we go behind the scenes and discuss the systems, policies and procedures
that make her Brisbane practice stand out in a highly competitive field.
PRACTICE PROFILE
After receiving her Bachelor of
Medicine and Bachelor of Surgery
degree from the University of
Queensland back in 1984, Dr Mary
Dingley worked in the public-hospital
system for three years before being
presented with a unique opportunity.
"I was asked by an organisation to
consider entering the emerging field
of cosmetic medicine, with a view to
both treating patients and doing some
research and development," recalls
Dr Dingley, who has worked
exclusively in private cosmetic
medicine ever since.
"In those days there weren't
many cosmetic procedures available
­ we had collagen injections, some
chemical peels, leg-vein injections
and hair-restoration surgery, and
that was about it," she adds. Working
between Sydney and Brisbane, Dr
Dingley says it was often a struggle
but she persisted. "At the time medical
advertising was not permitted and
the only people in Australia that knew
anything about cosmetic medicine had
read about it in overseas journals, so
attracting clients was all about word
of mouth," she explains. "As more
procedures became available, things
started to evolve and I decided to set
up on my own."
Initially working out of sessional
practice rooms in Brisbane, Dr Dingley
soon realised that she would need her
own space and her own staff.
"For cosmetic medicine you need
very specific facilities as you do a
lot of things onsite," she says. "You
also need staff who have the ability
to interact with clients, which
requires training."
As well as calling in architects to
design a space to fit the needs of her
growing clientele base, Dr Dingley
relied on the expertise and advice of
her husband, Roman Krumins, who
specialises in corporate solutions and
management consultancy.
"Roman got involved in the
business when our present premises
were set up and we've been working
together ever since," says Dr Dingley.
"He has been crucial to helping me with
advice on everything from purchasing
major equipment and management
issues to putting training regimens in
place." (See page 28,)
In the 12 years since establishing
The Cosmetic Medicine Centre in
the Brisbane suburb of Toowong,
Dr Dingley's reputation has been
consolidated by her willingness to
continue learning and embracing
new technology.
"I've been involved in cosmetic
medicine since its birth in Australia
and it's an area that continues to
excite me," she says. "The technologies
available are constantly evolving, and
I enjoy the learning and the fact
that we can offer a wide range of
treatments to our clients."