research has shown can be activated
by certain colours.
corporate clients prefer to include
white and blue in their reception areas,
therefore making a first impression of
professionalism with sincerity. Take
a look at the New South Wales State
Government website http://www.
nsw.gov.au and you'll see that blue
and white feature heavily.
usage of black, purple or red would
not be recommended in these areas.
However, in trying to produce a
calming influence be careful the space
doesn't lack any features of interest.
The cheapest way to add visual interest
is with the addition of feature walls or
coloured chairs.
in the direction you want to the
reception desk. While patients are
waiting, though, try to ensure the
image is reinforced by the activities
going on around them. Some well-
chosen coffee-table books or travel
the oft-used trash magazines or
ancient copies of Reader's Digest.
Consulting rooms are really where
you can use colour to have a positive
influence. It's here that you have the
full attention of your patients, which
presents the ideal opportunity to
positively influence each person so
they are more likely to come back.
We certainly don't want patients
consistently leaving your room with
a sense of grief, so positive and
affirming colours would be wise,
with no dramatic features that will
distract attention.
some of the colours to avoid, I've
been less clear about which ones to
use. This will depend largely on the
demographic of your client base. If you
have a city-based practice and your
clients are coming from corporate
offices, their opinion of the services
you provide and the fee you charge
would be positively influenced by a
corporate look and feel i.e. crisp and
professional blues, whites and greys.
patients, these colours would likely be
a turnoff. A random mix of primary
colours would attract the kids, while
the use of `homey' beiges will appeal
to adults.
dentist who had recently bought the
long-established practice and was
looking to refurbish. The interior had
not been touched for over 20 years.
The dentist was very professional,
presentable and extremely friendly,
and on getting to know him I
would have recommended him
wholeheartedly to my friends and
booked myself in for any treatment.
potential clients had come in from
the offices surrounding him, looked
around the reception and walked out
again without even taking a card. He
could only attract new customers on
price as the impression given from
reception detracted from the value of
his service.
the corporate clientele in the local area.