Using keywords naturally within multiple
paragraphs or blog posts is preferred.
relatively frequently. Not only does this
indicate to search engines that your site is
active and well maintained, it increases the
appeal of your site to visitors.
patients. It establishes you as an expert in
your field and builds trust between you and
the community. Most importantly, it gives
website visitors a reason to return to your
site and consider visiting your practice.
or blog posts from your site on social-media
sites such as Facebook. Your blog posts may
even by referenced or listed as links on other
sites. This type of link building and social-
mediaactivityisamazinglyvaluableforSEO
purposes. The more your content is shared,
the more search engines view it as valuable
to their users.
attracting new patients. Your goal is to draw
visitors from the local area rather than across
the greater region or the world. For this
reason,healthcareSEOfocusesontargeting
local communities and service regions.
ideally your practice location and address
should be easily seen on your main webpage
within five seconds. You may want to include
information about your service area and even
include towns or regions in your keywords
communities you serve.
search engines are designed to use location
as part of their response algorithm. It's
important that your location is included in
the behind-the-scenes framework of your
site, as well as the content. Make sure search
engines can clearly determine your location
and use it as a factor in your ranking.
listing your physical address and service areas
in the header and footer of every page on
your website. Include office hours and contact
information so they know how and when to call
for an appointment or consultation. Make it as
easy as possible for website visitors to convert
to patients and clients.
Onlinehealthcaredirectoriessuch
as www.healthengine.com.au or
www.healthshare.com.au provide detailed
and industry specific listings indexed by area.
Potential patients often look for providers in
their area using these sites.
often give you a competitive advantage in
the online marketplace over your nearest
competitor. Making sure your website is
submitted to local search engines and online
directories can make all the difference in
your results.
critical to increasing your website's visibility
in the community and attracting new
patients and clients to your practice.
upholding the reputation of your practice and helping to bring new patients through the
door. The team at Vividus can work with you to develop an SEO strategy designed to
reach the communities you serve. For more information, call 07 3283 2233 or visit
www.vividus.com.au