background image
59
The Private Practice
Autumn 2013
EMBRACING EHEALTH
As healthcare systems evolve, so
does the technology that supports it.
Practices are currently under pressure
to adopt these technologies to help
the Federal Government achieve its
national eHealth goal of ensuring every
Australian has access to healthcare,
thus reducing the cost of healthcare
in Australia. The strategy includes
the Personally Controlled Electronic
Health Record (PCEHR), medication
management tools, online claiming
mechanisms, call centre triage, the
National Broadband Network, decision
support and much more.
Another innovation in technology
targeted toward the patient-centric
eHealth vision is the recently launched
Federal Government initiative, My
Child's eHealth Record app. It allows
parents to view information in and add
information to the new health, growth
and development part of their child's
Personally Controlled eHealth Record.
During the launch, Federal
Minister for Health Tanya Plibersek
highlighted the benefits of the
app, which allows parents to add
and monitor information such as
immunisations, height, weight and
development milestones.
"The app connects parents to their
child's eHealth record, which is a new
function added recently as part of the
ongoing rollout of the Government's
national eHealth record system,"
said Plibersek.
This is further evidence that while
technological change and innovation
has been slow, it is definitely
gaining momentum.
BEING BUSINESS WISE
It's important to remember that
business efficiency is also a cornerstone
of the Australian healthcare industry,
and practitioners are cautioned
not to lose sight of those efficiency
driven systems when contemplating
technology upgrades and business-
improvement processes. It would
be easy to put your own business
aspirations aside while this tide of
change is being forced upon you.
The shift in consumer behaviour
towards technology driven
empowerment is not something to
be afraid of ­ we should welcome it
with open arms and capitalise on the
enormous business benefits it can
bring. In many instances, having the
right technology in place can make it
quicker, cheaper and easier to manage
a patient, which can ultimately make
your practice more profitable.
Understanding how consumers
want to access these services helps
you make the right technology
choices. Essentially, patients want an
easy-to-use, one-stop shop with one
password and login and the ability
to find all the services they need. For
instance, with an online appointment
service they don't want have to visit a
number of websites to find the various
medical services they may require
when they can conveniently locate
these services via a single online
portal. This is what differentiates good
and great services.
Embrace technology ­ it's
here to stay!
59
WHAT PATIENTS WANT
A 2011 survey from Intuit
Health, reported in Healthcare IT
News
, found that 73% of those
surveyed would use a secure
online communication solution to
make it easier to get lab results,
request appointments, pay
medical bills and communicate
with their doctors' offices.
The study indicated that
the driving factors were:
·Patientswantmoreefficient
visits with their providers ­ 81%
of the survey's respondents
would schedule their own
appointments, filling out forms
prior to the appointment.
·Patientswanteasyandsecure
access to information ­ 78%
of respondents would use
a secure online method to
communicate with their doctor
and access medical histories.
·Youngpatientspreferonline
access ­ 59% of generation
Y respondents and 29% of
Baby Boomers said they
would switch providers for one
with better online access.
These staggering statistics
demonstrate that consumers
across all age demographics now
expect online convenience and will
migrate to services that offer them.
1stavailable.com.au isa24/7onlinechannelthatallowsyoutofindandbookhealthcareappointmentsinstantly,
using any web-connected device. Consumers can now track down available appointments, including last-minute
cancellations, with registered dentists, GPs, physiotherapists, chiropractors and other allied health services,
at times and locations that best suit them.