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The Private Practice
Autumn 2013
EDITOR'S MESSAGE
The world demands more and more of us
every day.
Despite all the advantages of living in a
modern, technologically advanced society,
it seems we have to work harder than
ever before to achieve the same degree of
professional, financial and lifestyle success
experienced by previous generations
of professionals.
Sure, much of this dilemma is of our own
making ­ we want more, spend more and
therefore need to earn more, which generally
means working more, harder and longer.
Paradoxically, many of you will be of a
generation that strongly values family time,
recreation and work/life balance ­
a favourite theme of ours.
As we meet many younger doctors around
the country, completing their training and
contemplating their next move and career/
lifestyle path, we see firsthand this dilemma
playing out in their minds. The solution for
many ­ and, in our opinion, a worrying trend
­ is not to `go into' practice but to either stay
in the public system or become permanent
locums/employees.
This reaction may come from an
informed perspective and be a true choice
for some, but for most it's a result of poor
understanding of business principles
and their role in achieving success in all
aspects of life. It doesn't help that, since
Hippocrates, the healthcare `industry' has
practiced a self-imposed moratorium on
doing business, and doctors have not been
encouraged to address the business side of
the delivery of their oath.
The truth is, you can have your cake
and eat it too.
Running a medical business doesn't
have to mean poor clinical outcomes and
`customer' service. In fact, the opposite is
true if your goal is to own and run a profitable
and growing practice. But to achieve this you
will have to adopt new methodologies and
embrace a new way of thinking.
The rewards are significant and many,
the most valuable to my mind being TIME ­
time to be `present' in the lives of your loved
ones and to be able to provide them with the
widest possible range of options for their
future and success.
We all have it in us to be powerful
performers in our chosen professions ­
the key is understanding and embracing the
ingredients required for success.
My daily meditation mantra helps me
stay on track; perhaps it will also help you:
`Today I am filled with clarity, focus,
commitment, confidence, motivation,
enthusiasm energy, productivity and success.'
In this, our 10th edition of The Private
Practice eZine, we offer you a mix of articles
from our education partners that reinforce
this message. We hope you enjoy them.
Happy reading!
Steven Macarounas, Editor
editor@theprivatepractice.com.au
Peak
Performance