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Most healthcare practices have an online
presence designed to provide valuable
information to the community and attract
patients and clients. However, a professional
site is of no value if potential patients can't
find it. A website needs Search Engine
Optimisation(SEO)tobeeffective.
So,whatisSEO?It'stheprocessof
improving and promoting a website in order
to increase the ranking of the site in search
engines. And why is this important? The
higher a website appears on the list of search
results, the more people view the site itself.
Inshort,SEOequalsvisibility.
Your healthcare practice may have a website, but if SEO has not been applied
to the site, writes
Jason Barody, its marketing value may be worthless.
Jason Borody is Director
of Vividus Marketing.
Optimum Results
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