the study outcomes of an innovative program which promotes the wellbeing of people with advanced dementia. The study objectives are to improve the provision of palliative care; the knowledge and skill of staff; and to enhance the communication for people with advanced dementia through the Namaste Care program in residential aged care facilities. implemented: implementation of the Namaste Care program. A Train the Trainer package and a DVD on how to implement meaningful activities in the Program were developed. three sites. with family members or carers, and health professionals to evaluate the Program. the data for concepts and themes related to the research inquiry. There were six themes, a dedicated person, a designated place; there is a job to do; the loving touch; calm, cool and collected; sights, sounds, smells; and palliative care approach is essential, if the needs of the person dying and their families are to be met to improve their wellbeing and quality of life. reorientated from task and disease focus to person centred care. Levels of ownership and commitment are needed to ensure sustainability of the Namaste Care Program. Christopher Magee Centre for Health Initiatives, University of Wollongong improve support for people with dementia and their family caregivers is a complex task. In dementia care, there is a paramount need for frameworks and guidance to assist practitioners in this undertaking. In recognition of this, this paper examines the utility of a consumer centred (social marketing) framework to address the underutilisation of residential respite care services among this vulnerable group. The paper synthesises results from the academic and grey literature, utilising the social marketing framework to highlight the need for strategies which can integrate a response to the informational, attitudinal and service development needs of caregivers who currently do not access RRC services across the care continuum. |