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FiFtEENtH NatiONal CONFERENCE
not realise that AA and other service providers
are there to support them.
AlzNSW worked collaboratively across an
interdisciplinary team to develop an integrated
communications solution to encourage and
educate GPs to detect dementia as early as
possible. Our challenge was to inspire GPs
to believe they will make a difference to a
patient's future.
We targeted NSW GPs with a 6-week, multi-
media campaign that included print & online
advertising, a micro-website, and Direct Mail
to highlight current evidence and convince
them of the important benefits of diagnosing
dementia early. Benefits include starting
medication early to which may improve
cognition, slow down the progression of the
disease and help to maintain quality of life
longer and to plan ahead whilst they still have
the capacity to make important decisions.
The presentation will track the campaign
activities, report outcomes and provide
implications for future work with GPs based on
campaign learning.
1. Alzheimer's Disease International (ADI)
reported by Alzheimer's Australia "Timely
diagnosis of dementia: Can we do better?".
13 Sept 2012
Harbour View Room 1
n
LeIsURe
miNEFiElds aNd baRRiERs, WHERE
aRE all tHE mEN?
stuart Torrance
Project Officer Alzheimer's Australia NSW
How far can we enable people with dementia
to maintain citizenship?
Men faced with a diagnosis of dementia
may experience a minefield of barriers
that affect their opportunities to the active
pursuit of citizenship, social participation and
engagement in community and family life.
`The Every Bloke Needs a Shed' program
supports men with early stage dementia and
male carers to re-engage with and connect to
community, within a Men's shed environment.
The success of this type of model of support
for men with dementia is that, within the
shed context, the program identifies shed
champions and shed mates, who value
citizenship.
Six Men's sheds in the Hunter Valley of NSW
have chosen to participate as part of the first
ever pilot program in Australia looking at
citizenship and Dementia within the men's
shed environment. This paper shares the many
lessons learnt as part of the implementation
of this pilot, and explores how and why the
project team has made continuous adaptation
to recruitment training and education
approaches, and the importance of program
logic and flexibility to guide this process.
A mixed method methodology is being used
to evaluate the project and initial evaluation
findings will be presented. All men participating
in the project have used guided photo journals.
The final evaluation report is due is September
2013 and will provide a much greater insight
into how we can enable people with dementia
to maintain citizenship.
1. Shed champion is person identified at each
men's shed to support Shed mates as the
main point of contact for the project and
liaise with the project officer
2. Shed mates are volunteer at Men shed
to support participants with early stage
dementia or male carers of person with
dementia