resources with the potential to reach multiple generations. Utilising YouTube and Facebook to screen the resources has proven to be a popular and effective strategy in reaching individual families, informing and empowering communities both domestically and internationally. information in this social context allows for more than a medical discussion; the short films and carer digital stories are an ideal mechanism for acknowledging and debunking stigma and shame that stand equally alongside a lack of medical knowledge as the major inhibitors of CaLD communities accessing services. that are palatable, relevant and ethno specific with the objective of increasing rates of dementia diagnosis and service uptake amongst those communities that traditionally do not come forward. Visible, enthusiastic support and input from the communities has been a vital element. Resources that feature medical professionals, community workers, respected leaders of each community alongside `every day' families living with dementia differentiates these resources from others. With an emphasis on telling real life stories by people speaking on film of how dementia presented in their lives, the participants ` speak' directly to their communities in a context that is understood by the targeted audiences . of dedicating a position to community and dementia sector capacity building that focuses on networking, liaison, resourcing, information sharing and project leadership to improve responsiveness to dementia. North Coast Area of NSW currently has the highest prevalence of dementia in the state and is projected to retain this number one ranking over the next 40 years. The area itself comprises around 12.5% of the state's total Aboriginal population and has been identified as one of the state's main geographical clusters of Gay, Lesbian, Bisexual, Transgender and Intersex populations. key stakeholders using a range of governance structures has facilitated local participation, empowerment and self-determination for delivering priorities at the local level. These include improved community awareness of dementia and dementia risk reduction, earlier diagnosis and a more integrated and responsive service system to better address the service and support needs of people living with dementia and their carers. capacity building practices used and provide examples of governance structures employed. Discussion on challenges faced along the way, lessons learned and outcomes achieved to date will highlight how each have contributed |