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The Private Practice
Autumn 2013
PROPERTY
and most desirable features of your
property should be highlighted in
your marketing ­ your photos should
capture these features and your
advertising copy should mention them
in the first few lines to immediately
attract the attention of buyers.
PRESENTATION & PRICING
When you have many competing
homes for sale, presentation is critical.
Decluttering and perhaps even hiring
a stylist will really help to make your
property stand out. Small repairs and
improvements, such as a house wash,
new paint and garden landscaping,
will add major appeal.
Pricing is the next issue. When
you have several competing homes,
it's more important than ever to price
your property correctly. Your agent
will provide you with expert advice
in this regard ­ he or she will show
you comparable sales, some of which
you'll already be familiar with from
your Internet search, to help you
understand the current market value
for homes like yours. To determine
the correct price guide, your agent will
take market value into account, along
with the additional value your home's
unique features bring.
Selling by auction is an effective
way of letting market forces drive up
the sale price of your home. It's also
very useful in situations where there
are a lot of properties on the market,
as it gives buyers a sense of urgency
and a deadline to work toward.
Talk to your agent about the
properties competing with yours and
how they might affect your sale price.
Depending on conditions, you might
want to hasten or delay the start of
your campaign to take advantage of
the best market conditions.