or pre-natal care. Or you may
be adding new members to your
team or additional services to your
practice. Communicating any of this
information to your patients and the
community is marketing.
practice it also covers valuable
health-related information for the
public in general. It's a fact that our
increasingly online society looks for
health information on the Internet
and your marketing efforts can reduce
unnecessary treatment and increase
awareness among `at-risk' members
of the population. You have a positive
impact on the lives of those in your
community when you share the latest
health information in a way that
empowers them to lead healthier lives.
looking for a healthcare advocate
someone to partner with them and
advise them as they deal with health-
related challenges and concerns.
In fact, as healthcare shifts from a
provider-driven system to one that is
more consumer and patient-driven,
patients are seeking out providers who
are willing to partner with them.
for your patients and the community.
As you establish yourself as an
trust between your practice and the
patients you serve. You demonstrate
your compassion as well as your
commitment to serving others.
understand that referrals alone are
inadequate. While patient referrals
and word-of-mouth recommendations
still provide a strong marketing
foundation, today's consumers are
looking for more. Patient satisfaction
is the primary reason patients select
a doctor or healthcare provider,
making it crucial for you to clearly
communicate the services you offer
and highlight the positive patient
experience you provide.
online services from their healthcare
providers. Does your practice
offer email access to doctors or
online appointment setting? Can
your patients view their account
electronically and make online
payments? Making use of online
technology differentiates you from
other providers in your area, yet
patients won't take advantage of
these functions if they don't know
about them.
a message about the standards of
your practice. Prospective patients
expertise and professionalism you
offer while exploring your website for
information. It's important, therefore,
that your site establishes you as an
expert in your field and presents
information in an attractive and
professional way.
Internet to build your practice. Your
patients are increasingly looking for
medical information online. Using
a marketing strategy that includes
blogging and social media provides
your patients with solid information.
It also allows them to engage in
a dialogue with your practice and
other patients in the area, increasing
interest in your practice.
an enhanced patient experience and
set your practice apart. A strategy
that includes a blog, frequently asked
questions and important health
information presented online will
build your reputation and attract
patients to your practice.
initiatives, marketing for your practice
requires a specific and strategic plan.
You want to have the maximum impact
possible on your practice and your
community while maintaining and
building your professional reputation.
through the Internet, you will provide
an enhanced patient experience and set
your practice apart.