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Professionals often think of marketing as
a sales activity with little additional value,
yet nothing could be further from the truth.
The persuasive, and sometimes unethical,
practices you see in consumer marketing
don't apply to the healthcare arena.
Healthcare marketing is simply a way to
communicate information about your practice
to patients and the community, and generally
involves information you would probably tell
patients in person during a visit.
Perhaps you offer convenient practice
hours to accommodate working adults
or specialised clinics for common issues
If you want to grow your profits, increase your patient base, build your brand
and consolidate your good reputation,
Jason Borody says it's essential to
have a solid marketing strategy in place.
Jason Borody is Director
of Vividus Marketing.
MARKETING
Strategies
for success