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PROFILE
SUPERIOR SERVICE
Device Technologies has three target
markets ­ healthcare professionals,
public hospitals and private hospitals.
"We work very closely with each of
our customers and the entire business
revolves around relationships. That
means ensuring we are well trained
and educated regarding the brands
and clinical expectations before
educating our customers on how to
use new technology," says Brent. "As
soon as a healthcare professional,
or hospital, invests in one of our
products, there is instant interaction
with the relevant Device team."
Besides strong customer relations,
what sets Device Technologies apart
from other medical-equipment
distribution companies?
"It's a case of us making sure we
have the clinical background in order
to take our customers on a complete
journey, including full training and
ongoing support," says Brent. "We
offer advanced products and services,
and we take education and training
very seriously ­ we're not just selling a
product, but a whole package."
Brent cites a program called the
Executive Connection as a good
example of Device making sure
customer service is always taken to
the next level.
"Our Executive Connection
program is where CEOs and
department heads interact," he
elaborates. "We take customer
feedback on board to ultimately
deliver positive results for patients.
We discuss what our customers want
and the groundbreaking technologies
available, and then we explore the
opportunities that will allow us to
meet these demands."
In addition, the company is
directly involved with product
research and clinical trials. "In order
to help our customers provide superior
patient outcomes it is important for
us to be involved with clinical trials,
which are done in collaboration with
our overseas partners," says Brent.
"We aim to exceed expectations at
every step and we really appreciate
doctors coming back to us with
wonderful stories about how the
products we represent have helped
people to enjoy their lives."
Looking forward, Brent says
the future is bright for Device
Technologies and its collaborators.
Having recently acquired Advanced
Skincare Technology ­ a leading
provider of clinical skincare products
and treatments within the Australian
medical cosmetic market ­ Device
Technologies has further bolstered its
presence in medical aesthetics and is
now an integral part of the high-end
skincare industry.
"We haven't just purchased the
company but are now investing
in more skincare research and
technology in both Australia and
New Zealand. We've also recently
launched the company in the US and
we're looking at the UK market," he
concludes. "It's an exciting time for
everyone involved."
11
The Private Practice
Autumn 2013
FULL SUPPORT
Device Technologies has
expert technical and clinical
education teams on hand
to ensure that its customers
receive the very best support
for the products it distributes.
TECHNICAL SERVICES
· Device employs 50
internationally certified
technical personnel.
· The company's full range
of capital and diagnostic
equipment is supported by
quality service in metropolitan
and rural areas.
· Device customers have
access to 24-hour technical
support and field service.
CLINICAL EDUCATION
· Device employs professionally
trained clinical educators to
support all major product lines.
· Accredited training programs
are available to provide
healthcare professionals with
ongoing medical education.
· Regular in-servicing
programs and clinical
support are provided.
Thanks to a newly formed partnership with The Private Practice, Device Technologies will soon be unveiling a Business
& Financial Masterclass series ­ a program of workshops tailored to address the unique business issues and challenges
facing the healthcare professions it serves. More details will be announced in The Private Practice newsletter.