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22
Anna-Maria Gibb
is a Director of
MyPracticeManual.
POLICIES &
PROCEDURES
Raising
Standards
A practice manager recently mentioned to
me that practice principals spend much of
their time in their consulting rooms and only
brief amounts of time in the reception area.
Yet they are ultimately responsible for the
actions of the practice staff.
While it's not feasible for any doctor
to monitor every aspect of the practice at
all times, developing and implementing
systems, policies and procedures allows the
principal to set out the practice's standards
and ensure consistency.
Marketing a medical practice is about
more than a clever logo, colourful business
cards and good signage. Well-designed
and implemented systems, policies and
procedures are important tools that add
value and marketability to any practice.
In most cases, practices are marketing
themselves to one or more of three target
audiences: potential partners as part of
succession or transition planning, potential
referrers and patients.
Each of these target audiences will value
the fact that your practice has a consistent
approach to the key areas of practice
management ­ human resource, financial,
patient and risk management.
ATTRACTING NEW PARTNERS
& PRACTITIONERS
When trying to attract new practitioners to
your practice, you are competing with both
other practices and the opportunity doctors
have to set up a new practice. The challenge
is being able to demonstrate the benefits of
joining an established practice over starting
a new practice. While the costs will be
significant for both options, being able to
demonstrate that the established practice
has systems in place will provide potential
partners and new practitioners with peace
of mind and won't require them to reinvent
the wheel.
Legislation, Standards & Codes of Practice
A practice's systems, policies and procedures
should cross-reference with the relevant
Standards, Codes of Practice and legislation.
Depending on your practice, the Royal
Australian College of General Practitioners'
Standards for General Practice or the
recently released National Safety and Quality
Health Service Guidelines will be important
considerations for the practice.
These standards focus on:
·Practice Services: Access to care and
continuity of care.
Having clear systems, policies and procedures in place will deliver a
multitude of invaluable benefits to your practice, writes
Anna-Maria Gibb.