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This would lead to a decline in patient
numbers and we would ultimately have to
close some of our practices."
Realising he had a serious issue on his
hands, Charles started researching the range
of technological solutions available on the
market. Medicross had used other online
appointment systems in the past,
but without success.
Medicross had previously used Clinic
Connect. The majority of staff found that the
platform was extremely difficult technology
to use. As a result of this experience,
Medicross needed to find a solution that
would involve patients, enabling them to
make their own decisions and manage their
own bookings. This would, in turn, reduce
the burden on front-desk staff.
"We needed a solution that would free
up time. It needed to be straightforward.
The last thing that I wanted to do was
implement a technology that was difficult to
use and time-consuming," Charles adds.
SOLUTION: Implementing
the technology
The only online appointment-booking
solution that ticked all of Medicross's
requirements was 1stAvailable.com.au.
Ease of integration, flexibility and ease of
use make the product vastly different to any
other solution on the market.
"We chose 1stAvailable.com.au because,
unlike other providers, the team behind the
product do not merely give you access to
their solution. They helped us with the entire
transition for our patients, our staff and
Medicross practice management,"
says Charles.
According to Medicross staff, installation
literally took just a few minutes. Many
commented that since 1stAvailable.com.au
synchronises with the practice software, it
was easy and quick to adopt without
any problems.
"We have Genie software, and
1stAvailable.com.au has worked really well
with it. As the Practice Manager, I need
technical support straight away, as I have staff
and patients to attend to," Amanda explains.
"The 1stAvailable.com.au support team has
been very helpful. They have even customised
certain features to suit our needs. For instance,
they changed the technology to enable our
patients to enter multiple family bookings all
under the one login and in one location."
The service is accessed with one password
via each patient's personal computer,
at work, at home or via smartphones.
According to Medicross, patient uptake
was immediate due to the convenience and
flexibility of choice. Amanda says the `out-
of-hours booking functionality' has proved
particularly popular.
"There was an instance where a parent
had been up all night with their child,
who was suffering from a severe earache.
This particular customer was able to make
the healthcare appointment immediately,
without needing to wait until 7.30am to call
the practice," she explains. "For situations
like this, the benefits of out-of-hours
booking are immeasurable."
The availability of 1stAvailable.com.au
was actively promoted to existing patients,
as well as within the local community, with
1stAvailable coordinating a number of
marketing and public-relations initiatives
to ensure that uptake of the online-booking
platform was immediate.
"Any solution that you choose must have
a robust marketing mix associated with
it. The difference is 1stAvailable.com.au
understands that they need to support us to
market it, and that a collaborative approach
is a key component," Charles elaborates.
"Their service offering was unmatched, and
that's the difference ­ the personal touch, the
involvement and the eagerness from both
parties to make it work."
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