Managing Director
at Vividus.
marketing and a renewed focus on customer engagement make right now the
time start planning for the exciting year ahead, says
coming up, practices will need to focus on the
most effective and economical ways to connect
with patients. The industry is changing fast, so
don't get stuck by being complacent.
any medical practice. However, in today's
competitive environment, referrals alone are
not enough to maintain profitability. It's time
to get strategic with a solid marketing plan, and
what better time of year to do it than now.
Studies show that 77% of patients searched
online prior to booking an appointment.
The most commonly researched topics are
specific diseases or conditions, treatments
or procedures and doctors or other health
professionals.
patients online must be prepared to lose
their patients. Your online-marketing plan
has quickly become a critical component of
your broader marketing strategy.
Healthcare professionals who are able to
utilise their online presence correctly can:
· Increase brand awareness.
· Improve the customer-lifetime value.
· Open lines of communication between
or geographic location.
continuously changing with technology
trends. Rapid increases in the use of Internet
search engines like Google now mean that
health providers need to be more savvy in
the way they approach their clients.
evidence to support your claims. Such online
evidence can take many forms, including
directories, wikis, blogs, forums and
comments on Facebook or Twitter. There
are numerous places where you, and others,
can publish information or personal reviews
about anybody or anything.
is requested builds trust in your practice
as well as awareness of your capabilities.
Build your online presence in a logical way
that both informs and guides your patients
without pushing services too hard. Build
your reputation and ultimately people begin
talking positively about your practice.
In other words, readers will come to know
and trust you before they walk in your door.
your marketing plans for 2014:
· Content is king: Consistently creating
channels, such as social-media platforms
plus your website, eNewsletter and videos,
will help establish trust with patients. This
trend proves that mass-media strategies