been followed and the website is
operational, you can leave it alone and
hordes of people will come through
the door of your practice, right?
The answer here is a resounding `No'.
maintained. People like to know the
information they are seeing is recent
and that you care about potential
patients. Additionally, search engines
identify well-maintained websites.
Even bi-weekly blog posts give your
site some attention and show others
you are engaged.
website with fresh, interesting,
engaging content without writing
long professional papers. People often
ask how many times a blog should
be updated per month and there is
no real right or wrong answer. The
amount of blogs per month doesn't
matter, only that the schedule is
consistent. If a person starts off
blogging twice weekly then drops the
posts down to once a month, there will
of readers and a drop in search-engine
rankings. Email your patients to
identify their interests and concerns.
If you keep getting questions about
flu vaccines, write a post. Just keep it
timely and relevant.
conscious of keeping track of things
that work effectively and things that
don't. There are many ways to track a
website's popularity. Google Analytics
is a great platform for discovering how
people engage with your site. It has
the ability to tell you:
· Whereyourtrafficiscoming
If people keep coming to your site
because of a post about a breakthrough
series on the topic. To attract more
readers from a certain geographic area,
write pieces that address comments on
local news articles and post a link to
them on those websites. Or you may
want to write more guest posts for a
particular site that has been sending
trafficyourway.
to repost your materials, attract more
people and best meet their needs.
A little effort can go a very long way.
of medical advancements is tough.
The good news is that creating and
maintaining a first-class website for
your medical practice doesn't need to
be a fulltime job. There are a number
of tools available nowadays to help
people build a site that is truly useful
and will grow with your business. To
show you genuinely care about your
patients and public health, offer a
patient-focused service and a patient-
focused site this can improve
practitioner/patient relationships
significantly and open up substantial
opportunities for practice growth.
content. We work with them to provide customised medical content on a regular basis, as well as other SEO services.
We specialise in healthcare marketing for medical specialists, dentists, medical centers and pharmaceutical businesses.
We understand the laws and codes that regulate medical marketing in Australia, and develop content and SEO
strategies that are compliant, professional and effective. For more information, contact Vividus on 07 3283 2233 or
www.vividus.com.au