niche there are well-known blogs. A great way
to look for sites that accept guest writers is
to type in search terms, such as the following
suggestions, into your search engine:
· `Writers'guidelinesfor...'(insertkeyword
guest posts. When writing a guest post it is
critical that you abide by the site's guidelines.
Failure to do so will mean your post will
not be published and, perhaps even more
importantly, you may not get the chance to
write for that particular site again.
website from other experts or related blog
posts can work well. Firstly, the person you
`repost' may return the favour. Secondly,
your patients will see that you are genuinely
interested in providing them with the most
helpful, relevant information, even if it is
from another source. This is where you start
to build bridges to new patients and
referral sources.
search-engine ranking. It is therefore a good
idea, no matter how scary it might seem, to
get interactive on some of the social-media
sites. Even adding a button to `share', `like'
or `tweet' things from your website will be a
step in the right direction.
demeanour of a practice before searching
for credentials. Social media is a great way
to showcase both your own personality and
posts show how you convey information
and engage with clients whether it be in
a formal, informational or conversational
manner. Each patient has different
preferences and they care about your
personality.
articles and breakthroughs, and use
Facebook to ask questions and chat
with people researching your type of
practice. This will allow you to keep
people engaged across channels,
giving more credibility to your site.
write personalised updates on your social-
media pages but have them scheduled to
appear at the beginning of the week or
month. This not only means that you don't
have to remember to update the pages but
helps to keep your social-media presence
active even when you are busy with other
projects. Remember though, that social-
media presence is all about timeliness and
interaction, so although the automated
updates can help, your patients will still
need to be replied to, and no social-media
management tool can compensate for that.
to build professional relationships.
Social media is a great ice-breaking tool
that isn't used by enough people. Not
only can it be used to gain new patients
and keep existing patients updated, a
brilliant Twitter, Linkedin or Facebook
page can bring new professional contacts
into view who may even be able to
offer professional referrals down the
line. The power of good social-media
networking skills cannot be underrated.