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43
The Private Practice
Spring 2013
STAFF
"When you hire people that are smarter than you are,
you prove you are smarter than they are."
­ R. H. Grant.
Most doctors take a very casual
approach towards employing staff.
Vacancies are filled as and when
they arise, and employees are left to
muddle their way through till they
either learn to do the job or walk off.
In India, where I live and work,
most doctors can get away with this
because labour laws are still very
primitive and there are few safeguards
for employees working in doctors'
clinics. However, not only is this very
wasteful of the doctor's time and
energy, it is also very shortsighted.
After all, you need to remember that
just as you spend a lot of time, money
and energy before buying an ECG
machine, you need to spend a lot of
time before employing a new
staff member.
Your employees are an investment
in a successful practice and you need to
build a high-quality staff to keep your
practice running smoothly so you can
spend your time practicing medicine.
THE TOUGH APPROACH
Your formula for hiring and managing
your staff should be `Hire Tough ­
Manage Easy'. This is a simple yet
powerful principle will help you to hire
the right person, therefore reducing
staff turnover. A good manager should
be able to go on a holiday and come
back to a clinic which is functioning
asefficientlyaswhentheyleft.
A good manager is one who has
truly learned to manage by getting
the work done through other team
members. You need to teach your
employees a sense of responsibility
for their tasks, and you should not
need to constantly monitor whether
they are fulfilling their duties. The
secret is to hire a person with the right
attitude, and then teach them the
skills they need to get the job done.
Each employee represents a major
investment. Many doctors only
consider how much they actually pay
each employee without devoting much
thought or energy to hiring the right
candidate. However, remember that
hiring the wrong employee can prove
expensive. If you lose even one patient
thankstotheinefficiencyofyourstaff,
this can be a major financial loss to
you. Your employees are your public
face ­ they represent you to your
patients, so select them with care.
The quality of your clinic can
never exceed the quality of the people
who make it up. You need to have a
systematic method towards employing
staff, and you can learn a lot from
the techniques employed by the HR
departments within large companies.
Losing an employee can cause havoc
in your practice, as training a new
employee is a time-consuming affair.
To avoid costly staff turnover, hire the
best personnel possible and then make
your medical practice a place they
won't want to leave.
GETTING STARTED
When looking to hire new staff,
follow these tips to screen all
suitable applicants:
ˇ Prepare a job description: Outline
the duties the job entails and write
a `person specification', which
describes the type of person you
want for the job and details skills
required, qualifications needed
and personal qualities necessary.
Advertise appropriately then
screen résumés to find those
applicants with all or most of the
necessary skills, education and
experience to meet the position.
You can also ask your present
staff to suggest people they feel
would make good employees.
ˇ Pre-screen probable candidates by
phone: A brief conversation with
those who look good on paper can
help you to judge the candidate's
telephone manner. If you don't
get a positive feeling, neither will
your patients. Just a few minutes
on the phone can eliminate some
candidates and save time that
would be wasted in an interview.
ˇ Use an application form: Develop
an application for your practice or
use a commercially available one.
Do not just accept the applicant's
résumé. Having the applicant
complete the form also allows you