a mobile phone after it is collected
The collected mobile phones are sent to our
Norwegian cooperation partner AlternativData,
which registers, weighs and sorts them. The
mobiles then move on to Telenor's certified returns
partner Regenersis in the United Kingdom, where
they are checked against the register of stolen
phones before all data are deleted.
to be reused. They are sorted by make and model,
tested thoroughly and repaired if necessary. The
used mobiles can then be sold in Africa or Asia,
where acquiring a new telephone represents
an unaffordable expense for many consumers.
Telephones which are too old or which cannot be
repaired are recycled.
The start-up in 2011 produced such good results
that we were in no doubt that the campaign should
be continued. On 5 March 2012 the starter's pistol
was fired for a new year of new opportunities for
used mobiles. The volunteers from sports clubs
again went from door to door around Norway in
order to repeat the previous year's success. They
managed it. In 2012 a total of 180,114 old mobiles
were collected in the course of Telenor Norway's
new opportunities for used mobiles campaign.
with The Norwegian Olympic and Paralympic
Committee and Confederation of Sports in 2011
and 2012 is that a total of 354,411 old mobiles
have been recycled and that the sports clubs have
received a total of NOK 12,404,385 in voluntary
income. This is a result and an environmental
benefit which we are very happy with, and the
campaign will start up again in the spring of 2013.
This gave the clubs a total voluntary income of more than NOK 5,950,000 in return for their efforts in new
opportunities for used mobiles in the past year.