International. The motto for this year's Telethon
was "Stand up against injustice". The event was
held on Sunday 21 October. As is traditional,
Telenor Norway supported the Telethon with free
telephone services both in advance of and on the
day of the event.
Internally at Telenor Norway we prepared for the
Telethon by actively distributing information to
all employees. A motivational meeting was held
at Fornebu a week before the Telethon, where
employees could meet the Telethon manager Kari
Bucher, former national goalkeeper Erik Thorstvedt
(who would be a presenter during the TV broadcast
on the day of the Telethon) and Telenor Norway's
CEO Berit Svendsen. Telenor's intranet was also
used to spread information about the Telethon and
to encourage employees to act as collectors with
collection boxes. As with previous Telethons many
employees responded to the request.
of the Telethon
In 2012 our employees were once again present at
Marienlyst on the day of the Telethon to monitor
the operation of donation phone lines during the
broadcast. Telenor Norway's CEO Berit Svendsen
was also there to make an extra effort in the studio.
Along with NRK's Jon Almaas she performed two
features during the live broadcast that raised NOK
1.2 and 1.4 million respectively for the four minutes
that the stunts lasted. A combined total of NOK
16.5 million was raised via the donation phone
lines during this year's Telethon. The total value of
our contribution to Telethon 2012 corresponds to
approximately NOK 1.5 million.
From left: Programme leader Erik Thorstvedt,
Telenor Norway CEO Berit Svendsen
and Telethon manager Kari Bucher
Photo: Silje Ruud Birkelid