needed to make new mobile phones and the
extraction of these raw materials has a significant
environmental impact. At the same time we
know that more than 90 per cent of a mobile
phone's parts can be used again. Accordingly,
recycling used mobile phones represents a major
environmental benefit.
of mobiles
In 2009 Telenor Norway started to collect
discarded mobile phones through our retailers.
We collected a certain amount of old phones, but
could clearly see that a greater effort was required
to speed up collection. A nationwide survey
commissioned by us and conducted by Norstat
told us that 57% of Norway's inhabitants had up to
three used mobile phones lying around at home.
Almost two in 10 Norwegians stated that they had
more than four used mobile phones in drawers and
cupboards. More often than not they tended to
remain there.
For this reason we launched a new collection
campaign in April 2011 in partnership with The
Norwegian Olympic and Paralympic Committee and
Confederation of Sports. We named the campaign
new opportunities for used mobiles and invited
sports clubs throughout Norway to take part in
the collection of disused mobiles, thereby earning
money for club funds. Already in its first year this
initiative was a success. The sports clubs went from
door to door and mobile phones were retrieved
from drawers and boxes in Norwegian homes.
We shall ensure responsible processing of waste, increase our own reuse and recycling ratios and extend
the mobile-return scheme
opportunities
for used
mobiles