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41
One in two young people aged 10 to 15 say
that they or someone they know have been bullied or teased on the internet.
80% of Norwegian parents

say they do not think that digital bullying affects their children.
s u r v e y c o n d u c t e d b y n o r s t a t f o r Te l e n o r n o r w a y i n d e c e m b e r 2 0 1 2 .
8 out of 10
children and young people use smartphones and log on to social media several times a day.
s u r v e y c o n d u c t e d b y n o r s t a t f o r Te l e n o r n o r w a y i n d e c e m b e r 2 0 1 2 .
It is illegal to photograph
someone and publish the
image on the internet
without that person's
consent. This fact
comes as a surprise to
the great majority of
schoolchildren.
Ole Roger Vestøyl
lecturer in the bruk hue campaign
In 2012 the Bruk Hue campaign visited
110 junior secondary schools
.
In total
36,160 school pupils
and
5,800 parents
attended a Bruk hue meeting in the course of the year.
Since it began in 2008 Bruk Hue has visited a
total of
350 schools throughout Norway. In
the period 2008-2012 we have met
103,707
pupils and 17,864 parents.
And the campaign
continues in 2013!
Updating the campaign
The school visits in the Bruk Hue campaign begin
by showing a film which is intended to form the
starting point for a discussion of bullying. It is
important that the young people in the schools
we visit recognise themselves in the examples
intended to spur discussion. The introductory
film should be perceived as if it could have been
recorded in the schoolyard outside. Accordingly,
the fashions, slang expressions and mobile phones
in the film must not appear to be outdated. So in
the autumn of 2012 the Bruk Hue partners made a
new campaign film to replace the one we had been
using since 2009. The new film and the updated
internet sites at www.brukhue.com were ready for
the start of a new campaign season in January 2013.
"