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10
Our business activities cover the entire field of
telecommunications and we also want to bring
this breadth to the area of corporate social
responsibility. Telenor Norway's employees often
express their pride in the results we achieve
together in the many areas where we put our
corporate responsibility into practice. We comprise
around 4,400 men and women, from Svalbard in
the north to Kristiansand in the south. Together
all these employees make it possible for Telenor
Norway to be a force for the good of society in a
number of areas which we have defined as being
particularly relevant to our company.
We have chosen to split our corporate responsibility
into four main areas to make it easier to explain the
internal relationships between what appear to be
very different measures. The four areas are:
Coverage and technology
Safety and security
Responsibility and diversity
Climate and environment
Through our cutting-edge technological expertise
we want to contribute to Norway constantly
becoming a better country in which to live and
to its population benefiting from the latest and
best that developments in technology can offer.
Every year we invest large sums in upgrading
our infrastructure. We are undertaking extensive
modernisation to upgrade the copper-wire network
and we are extending the fibre-optic network at a
high tempo in parallel with this. In December 2012
we gave Norwegians the opportunity to use smart
phones with 4G speed. In 2013 we are continuing to
open up the 4G network in more and more places
while also establishing new transmission points
for the 2G and 3G network. Our aim is to be able
to offer mobile coverage to as many people as
possible. In areas of very low population density
we have got together with the local authorities to
finance the establishment of new base stations.
We call these mobile joint initiatives, and in 2012
such joint initiatives resulted in 23 places in Norway
getting mobile coverage for the first time. You
can read more about mobile joint initiatives in the
chapter Coverage and technology.
utilising our
expertise
to benefit
society
Telenor norway has a long TradiTion
of aCTive CorporaTe responsibiliTy. as
one of norway's biggesT TeChnology
Companies we oCCupy an imporTanT
posiTion in norwegian soCieTy ­ and
ThaT is a responsibiliTy. The business
we run musT be profiTable so ThaT we
Can ConTinue To offer boTh privaTe
individuals and Companies The mosT
advanCed TeleComs serviCes on The
markeT. however, we also wanT our
business To have an exTra dimension.
our CorporaTe responsibiliTy is
an imporTanT Tool for Taking an
exTernal view of our business and
seeing iT in a holisTiC perspeCTive. iT
is also imporTanT for us To engage in
aCTive dialogue wiTh The soCieTy To
whiCh we belong. This means ThaT we
also wanT To give soCieTy an insighT
inTo our business, and This reporT is
a produCT of ThaT aim.