Our environmental management system (EMS) defines seven environmental areas. In each of these areas we will work continuously to reduce our impact on the environment. We have put emphasis on setting results targets and ambitions which both individuals and work groups can strive to achieve in their respective areas of responsibility. Only then will the EMS become a good measuring tool and its effect a genuine environmental benefit. At the end of 2012 we could look back at yet another year where the systematic environmental management work had produced good environmental results. The year 2012 also saw extensive efforts being put into identifying new measures which can further reduce our environmental footprint. Telenor Norway's subsidiaries have also started using an ISO-based environmental management system with specific targets and long-term ambitions adapted to the individual nature of each company. An effective EMS cannot be general but must reflect the company to which it pertains. Telenor Norway employees actively support the company's environmental management targets. Every quarter since 2011 we have proclaimed either an individual employee or a team within Telenor Norway as the environmental hero for that quarter, and the results which our environmental heroes achieve show that the daily efforts made by our employees throughout Norway result in great environmental benefits. responsibility starts with self-scrutiny CONTINUOUS IMPROVEMENT WITHIN SEVEN ENVIRONMENTAL AREAS: 1) CO We shall ensure responsible processing of waste, increase our own reuse and recycling ratios and extend our mobile-return scheme. We shall reduce our use of paper in customer contact. We shall take aesthetic considerations into account at all our installations. We shall ensure that our installations lie below the limits for electromagnetic fields by performing checks and inspections. We shall reduce the risk of harmful emissions from our operations and installations. We shall ensure that out purchasing takes a sustainable environment into account. By doing so we have reduced emissions from our core activities by almost of reducing CO |