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Specific targets create specific results
Our environmental management system (EMS)
defines seven environmental areas. In each of
these areas we will work continuously to reduce our
impact on the environment. We have put emphasis
on setting results targets and ambitions which both
individuals and work groups can strive to achieve
in their respective areas of responsibility. Only then
will the EMS become a good measuring tool and
its effect a genuine environmental benefit. At the
end of 2012 we could look back at yet another year
where the systematic environmental management
work had produced good environmental results.
The year 2012 also saw extensive efforts being put
into identifying new measures which can further
reduce our environmental footprint.
Like father like son
Telenor Norway's subsidiaries have also started
using an ISO-based environmental management
system with specific targets and long-term
ambitions adapted to the individual nature of each
company. An effective EMS cannot be general but
must reflect the company to which it pertains.
quarterly environmental heroes crowned
Telenor Norway employees actively support the
company's environmental management targets.
Every quarter since 2011 we have proclaimed either
an individual employee or a team within Telenor
Norway as the environmental hero for that quarter,
and the results which our environmental heroes
achieve show that the daily efforts made by our
employees throughout Norway result in great
environmental benefits.
environmental
responsibility starts
with self-scrutiny
TELENOR NORWAY'S ENVIRONMENTAL MANAGEMENT SYSTEM ­
CONTINUOUS IMPROVEMENT WITHIN SEVEN ENVIRONMENTAL AREAS:

1) CO
2
emissions/energy consumption
We shall reduce our own emissions of CO
2
by 30% in the period 2008 to 2017 and our own energy
consumption by 15% in the period 2010 to 2020.
2) Recycling and returns
We shall ensure responsible processing of waste, increase our own reuse and recycling ratios and
extend our mobile-return scheme.
3) Electronic distribution of information
We shall reduce our use of paper in customer contact.
4) Aesthetics
We shall take aesthetic considerations into account at all our installations.
5) Electromagnetic fields
We shall ensure that our installations lie below the limits for electromagnetic fields by performing
checks and inspections.
6) Harmful emissions
We shall reduce the risk of harmful emissions from our operations and installations.
7) Sustainable purchasing
We shall ensure that out purchasing takes a sustainable environment into account.
Telenor Norway reduced our CO
2
emissions by
6%
in 2012.


By doing so we have reduced emissions
from our core activities by almost
27%
since 2008,
and we are well on our way to achieving our own target
of reducing CO
2
emissions by
30%
before 2017.
Environmental management is a tool used to
reduce companies' negative impact on the external
environment. The company in question first formulates
an environmental policy with associated environmental
targets, after which activities, products and services
are managed with a view to achieving those targets.
In many cases this takes places in integration with the
company's other control and management functions.
The requirements which the EMS and associated tools
must meet are set out in the different standards within
the NS-EN ISO 14000 series.
standards norway (www.standard.no)