services, and at Telenor we are engaged in a large-
scale modernisation effort to ensure that we can
continue to offer our customers advanced services
and even better experiences. Each year we invest
over NOK 4 billion to upgrade and modernise
our telephone and data networks across Norway.
Modernisation means that we are doing several
things at once. We are rolling out mobile and
fibre networks as well as modernising our copper
networks in several places. We will continue to offer
both telephone and broadband services through all
of these networks, and we will complement this by
offering broadband customers a wide spectrum of
content services.
shall ensure that Norwegian society has access
to the latest and best communications solutions.
We see this as our social responsibility, and in this
section we will give some examples of how we have
continued our efforts in 2012 to provide Norwegian
society with optimal technological solutions and
supreme coverage.
different needs
Many customers have chosen our more modern
telephony solutions i.e. telephony using either
mobile or fixed-line broadband networks because
they best meet their needs. Yet there are still many
users who prefer the traditional analogue home
telephone. We acknowledge this. And we would like
to emphasise that even though we are replacing
the underlying technology we will continue to
provide a telephone that you can have at home.
And in many cases it will look just like the phone
you have in your home right now.
better experiences
It is a long time since coverage was just a matter
of geography. Although many people still interpret
coverage in "the old way" it also means speed,
capacity and quality. Telenor's goal is to give our
customers an ever-improving experience, which
means that we are committed to being the best on
all these points. 2012 was an action-packed year
in this regard. We launched the fourth-generation
mobile network for the Norwegian market in October
2012, and by the end of the year we had already
provided 4G coverage for one in three Norwegians.
In December 2012 we became one of Europe's first
telecom operators that also offers customers use of
the 4G network through their mobile phones. At the
same time we continued to expand our 3G network
across the entire country. In areas where it is not
profitable to install mobile coverage in the usual way
we have successfully partnered local authorities to
share the costs of expansion.