In this chapter you can read about some of our
initiatives to give children and young people
greater security in 2012. Since 2011 we have
participated in a European project to make
children's internet use more secure. Last year was
one of planning for this EU initiative, and in the
course of 2013 we and other European alliance
partners are initiating additional measures to
create greater internet security for children.
measures in place which can be installed free
of charge by parents who are our customers,
but we also want to increase safety and security
for all children and young people, regardless of
their customer status. To this end we have been
working in partnership with humanitarian and
state organisations such as the Red Cross, Kids
and Media and the Norwegian Media Authority,
in 2012 as in preceding years. Our joint bruk
hue ["Use your head"] campaign had another
two active seasons in 2012. This is a nationwide
campaign to increase awareness among junior
secondary school pupils and their parents of the
consequences of digital bullying. Telenor also
supports the Red Cross kors på halsen ["Cross your
heart"] initiative, which gives children and young
people the opportunity to talk to trustworthy
adults about whatever they want to bring up. The
bullying filter which we have developed to protect
mobile phone users against abusive message
streams can be used by both children and adults.
The filter was used by many subscribers in 2012 as
in previous years.
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