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LSTAR ANNUAL GENERAL REVIEW 2022
After contacting 10 web vendors and receiving only four quotes, in June 2022, LSTAR's leadership decided to accept the
proposal of rTraction, the same web vendor who rebuilt our public website.
While rTraction built the structure of the website and completed both integrations, LSTAR's Communications Team populated
all web pages with images and content. The soft launch of the new Member Hub took place on December 14th, 2022.
SOCIAL MEDIA
Facebook Public Page
On January 1st, 2022, our Facebook Page had 2,170 fans and by December 31st the number of our Facebook fans grew
to 2,521. This means that, in 2022, we gained 351 new Facebook fans.
This year, on Facebook, the overall post engagement rate was 17.38%, 11.6% higher than in 2021. The post with the
most reactions (104) was the one announcing the appointment of LSTAR Member Randy Pawlowski as the Association's
2022 President.
In 2022, on Facebook, our most-watched video was a live video from our 2022 Christmas Gala, which garnered 624 views
on this platform.
Facebook Members-Only Group
As of December 31st, 2022, the closed members-only group of LSTAR had 1,185 members, 143 more than at the end of
December 2021.
This year, there were more than 500 posts on this group both by LSTAR and the rest of the members of this group
which generated, in total, 335 comments and 2,402 reactions.
Instagram
Our new business account on Instagram was set up in March and by the end of the year LSTAR had 542 followers on
this platform.
This year, we posted 325 times on Instagram and our photo, video, carousel, and reel posts generated 2,648 engagements.
In 2022, the overall average engagement rate for LSTAR's Instagram posts was 11.05%.
LinkedIn
In 2022, we gained 143 new followers on LinkedIn. At the end of the year we had 849 followers on this platform.
This year, our 341 LinkedIn posts generated 1,404 engagements (likes, comments, and shares) and 140 post clicks.
Our most engaging LinkedIn posts were the ones from the 2022 REALTORŪ Christmas Kettle Drive in support of the
Salvation Army.
Overall, on this platform, our 2022 post engagement rate sat at 7.09%.
Twitter
On Twitter, we started the year with 2,291 followers and ended it with 2,337.
In 2022, our tweets earned 1,018 likes, 277 retweets, 47 quote tweets, and 23 replies. Our most engaging tweet of the
year was a live video from LSTAR's 2022 Golf Tournament.
Our overall post engagement rate was 5% on this platform.