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a network video system that is
also used for people counting,
heat maps or dwell time, can help
the retailer to improve the top
line earnings," says Atul Rajput,
Manager Business Development
Northern Europe at Axis Com-
munications.
Through the use of intelligent
video analysis the video surveil-
lance system can effectively detect
abnormal courses of events and
identify real intrusion alarms,
minimizing false alarms which also
generate unnecessary cost.
"Via for example smart
camera positioning, timesaving
access control solutions, remote
diagnostics and maintenance, the
customer can control and optimise
their security solution, creating
synergies and thus saving money.
Other cost saving functions are
remote gate-keeper services which
eliminate the need to have staff on
site opening and closing, and also
remotely securing that emergency
doors and walkways are cleared,"
says Rodrigo Diaz.
Other uses
There are also several other
reduce the hidden loss rate due to
internal theft or fraud.
"Connecting the video surveil-
lance system to the store's point of
sales equipment allows the detec-
tion of fraud thanks to the analysis
of well-known patterns, and also
provides proof showing the video
of what the teller is doing and the
precise transactions being input-
ted at that very same time; items
bought, amounts paid, payment
systems used, teller ID and any
other information that goes in to
the sales ticket can be recorded,"
Diaz concludes.
There are specialised solutions
for every kind of purpose avail-
able, regardless if itīs the cashier's
desk, customer service point, stock
room, outdoor area or car park
that needs to be secured.
"A video recorder manages the
entire security set-up, displays
playback and recorded video
from all cameras. These multiple
cameras can be monitored, even
remotely, from a single location.
Also live scenes can be viewed on
a smart-phone or other mobile de-
vice, and camera systems can au-
tomatically trigger an alarm when
someone enters a pre-selected
zone," says Robert Verhulst, Busi-
ness Development Manager Retail
in the EMEA region at Bosch.
Money saving
A video surveillance system can
save retailers money in many ways.
It reduces investigation time and
reduces shrinkage. "That saves
bottom line money. In addition,
signage as well as visible cameras
has major impact on potential
offenders. And when connected
to an online camera monitoring
centre, and complemented with
speaker functionality, monitoring
staff can call out to the perpetra-
tor and make them aware that
they have been identified, thus
disrupting an ongoing break-in
and scaring them away," says
Rodrigo Diaz, International Sales
Director Retail at Stanley Security
Solutions Europe.
Cameras can also proactively
A shop is a very dynamic environ-
ment. Shoppers create traffic and
staff will try to help them in the
most beneficial way. Retailers
have a constant focus on their
customers and try to sell as much
as possible to a variety of target
groups. Retail has also become
a very competitive market with
relatively low margins. Product
loss due to staff theft or burglary
is a common problem and is still
ascending. Retailers are continu-
ally at risk despite their location
or the stock they handle. And if
they don't have a reliable security
system in place their problem will
probably grow further.
Crimes and detection
From a loss prevention perspective
a video surveillance system will
help retailers prevent crimes and
will improve safety and security
within the shopping floor, back
room, warehouse and spaces close
to the retail vicinity. But in order
to successfully do so, there are a
few things to keep in mind.
"Visibility is an important
factor in deterring crime. Clear
video
surveillance
/ retail
Manyupsideswith
camerasintheretailsector
Security cameras in the retail sector have many uses.
In addition to detecting internal and external crimes,
fires and saving money on reduced shrinkage they
can also be used for demographic studies or evalu-
ating customers' in-store buying habits, and most
importantly they keep staff and customers safe. But
how can a retailer gain best use of a camera system?
detektor has the answer.
By Henrik Paulsson
Atul Rajput, Manager Business Development
Northern Europe at Axis Communications.
Robert Verhulst, Business Development Manager
Retail in the EMEA region at Bosch.
Rodrigo Diaz, International Sales Director Retail
at Stanley Security Solutions Europe.
"...a network video
system that is also
used for people
counting, heat
maps or dwell time,
can help the retailer
to improve the top
line earnings."
"Also live scenes
can be viewed on
a smart-phone
or other mobile
device, and cam-
era systems can
automatically trig-
ger an alarm when
someone enters a
pre-selected zone."
"Visibility is an
important factor in
deterring crime.
Clear signage as
well as visible
cameras has major
impact on potential
offenders."
Even if camer-
as in the retail
sector have
many crime
saving and cost cutting
functions, an installation
always has to be carefully
evaluated.
"Connect-
ing the video
surveillance
system to
the store's point of sales
equipment allows the
detection of fraud thanks to
the analysis of well-known
patterns, and also provides
proof showing the video of
what the teller is doing and
the precise transactions
being inputted at that very
same time..."