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d e t e k t o r i n t e r n a t i o n a l · 3
Media partners:
Organisers:
AR Media International AB, Västberga Allé 32, S 126 30 H
äge rs te n
Sweden, Tel +46 8 556 306 80, Fax +46 8 19 10 11, www.armedia.se
Book your stand
­ before it's too late
At last, Sectech is back in Stockholm. It will be held at the Rica Talk Hotel, Älvsjö/
Stockholm, which has the capacity to comfortably play host to the 2,500 visitors
expected to attend the exhibition and seminars.
Sectech will focus on intruder alarms, video surveillance, access control and
integrated security systems. Around 90 Scandinavian exhibitors and some interna-
tional companies will display the latest trends and developments from the industry.
You are very welcome to book your stand!
Deniz Baykal
Phone: +46 8 556 306 80
Cell: +46 73 987 53 33
deniz.baykal@armedia.se
For reservations,
please contact:
Reserve a stand at the next major technology-focused Swedish security
event at the Rica Talk Hotel, Älvsjö, Stockholm, 22-23 October 2013.
Exhibition
Seminars
Security Banquet
Sectech Sweden
22-23 October
Rica Talk Hotel
Älvsjö/Stockholm
SECTECH IS A SMALL
EXHIBITION WITH
BIG POTENTIAL!
Entrance sponsor:
Banquet sponsor:
Sponsor:
www.sectech.nu
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23/01/2013 3:37:35 PM
publishers´s
comment
ISSN-1651-3800 published by
Head office:
AR Media International AB
Västberga Allé 32 · S-126 30 Hägersten
SwedeN
Tel: +46 8 556 306 80 · Fax: +46 8 19 10 11
e-mail: info@armedia.se
www.detektor.com
www.armedia.se
US Office
Tom Curry
Curry Marketing Services
296 Longview Lane
Kennett Square, PA 19348
USA
Office phone & cell: 484-639-7245
Office e-mail:
tom.curry@armediaint.com
tcurry@currymarketingservices.com
Home phone: 610-444-0418
Home e-mail: curryfab5@comcast.net
Asia Office
Asha Chang
AR Media International (Asian Branch)
20F, No. 12, Xinshi 1st Rd. Sec. 1,
danshui dist., New Taipei City 251,
Taiwan (Zip code: 251)
Office phone: +(886-2) 2622 1365,
+(886-2) 2622 1385
Office fax: +(886-2) 2622 1305
Mobile: +(886) 922 116272
email: asha@armediaint.com
ashachang@gmail.com
General Information
· DetektorInternationalispublishedquarterly.
·Nopartofthismagazinemaybereproduced
withoutpriorpermissionfromthepublisher.
· DetektorInternationalwelcomesmanuscripts,
news,releasesandphotographs,butcannot
beheldresponsibleforlossordamage
incurredintransitorinpossession.
· Newsreleasescanbesentto
intnews@securityworldhotel.com
Subscriptions
MarikaThelenius
RateforfourissuesisEuro49
Publisher
LennartAlexandrie
editorial Team
RachelWardOwens
HenrikPaulsson
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CarlosCisternas
Printing
HallvigsReklam,Sweden,2013
WWW.DETEKTOR.COM · THE GLOBAL SECURITY MAGAZINE · PRODUCED BY AR MEDIA INTERNATIONAL AB · NO 1 · FEB/MAR 2013
Editor´s Comment
True cost savings and ROI
­ the drivers for growth
Security Technology Market
Top ten video
surveillance trends for 2013
Business News
The most influential
people in security & fire
The Interview
Martin Gren,
co-founder of Axis
Video Surveillance / Retail
Many upsides with
cameras in the retail sector
Exhibitions & Conferences
Ifsec moves to London
Reviews
· Sicurezza, Milano
· Expoprotection, Paris
· Intersec, Dubai
WWW
.DETEKTOR.COM
·
THE
GLOBAL
SECURITY
MAGAZINE
·
PRODUCED
BY
AR
MEDIA
INTERNA
TIONAL
AB
·
NO
1

·
FEB/MAR

20
13
Security-as-a-Service
­ from a commodity driven to a service oriented market
Lennart Alexandrie, Publisher
True cost savings and ROI
­ the drivers for growth
2
013 might be
another year of
concern regarding the global economy. How-
ever, despite the turbulence, there are still many
drivers that will contribute a decent growth for
the security technology market...
An important driving force for the growth of
the security technology market is the increased
threat within today's private and public sectors
and society's lack of resources to convention-
ally fight back. Today police forces need to
co-operate with private security companies and
moreover, society needs to invest in security
technology that can save manpower costs, effi-
ciently prevent and detect crimes and supply the
justice systems with visual, biometric or other
proof in order to convict criminals and sentence
them in court.
Costs for crimes are high and to fight crime
successfully without using technology is an
impossible task. So there is no doubt that the se-
curity technology market will continue to grow,
despite these harsh times in the world economy.
The need for security, safety and cost saving is
too strong, and creates the drive and momentum
to increase the demand for security technology
solutions.
The on-going migration from analogue to
digital technology is another important drive
for growth, especially in the camera surveil-
lance market segment. IP-cameras have become
increasingly more common, but still await the
big boom in some developed security markets,
like in the UK, where the penetration of IP
cameras today is approximately 15 per cent. This
indicates the potential for continuous growth in
the CCTV sector.
The challenge for the security industry
is to communicate the advantages that their
technology solutions can offer in terms of cost
savings and ROI. The customer perspective
has to be focused which means that suppliers
must demonstrate that their suggested security
measures are proven cost cutting strategies for all
kinds of businesses. Security must be regarded
as an added value to the working environment.
The message is simple, security installations offer
opportunities for better finances and security
companies should be seen as their customer's
partner in a united aim to improve or at least
secure profit and cost efficiency. With this in
mind, today's harsh economic reality is not
enough to stop the security technology market
from growth.
It is in the security industry's interest to boost
effective communication regarding the advan-
tages of security technology and to actively use
the support of security trade publications to this
end. In addition providers of security products
and services need to strengthen their brands
to meet the head on challenge of increasingly
tougher competition. An important resource for
this kind of knowledge exchange and advertising
is of course this printed publication Detektor ­
that enters its 25th year as an important security
trade magazine on the market.
We certainly look forward to serving our
readers with interesting information about
what´s going on within the security technology
market during this new exciting year ­ 2013.
Security News Every Day ­
www. securityworldhotel.com
Security News
Every Day!
www.securityworldhotel.com
T H E N E W S P O R T A L F O R T H E S E C U R I T Y I N D U S T R Y