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security
technology market
analogue equipment to network
equipment. IT distributors have
therefore started to recognise
video surveillance equipment as
IT devices and a potential new
revenue stream.
According to report author
and IMS Research analyst Jon
Cropley, "It is generally recognised
that distributors are responsible
for transporting video surveillance
equipment from manufacturers to
The reports "The EMEA Distribu-
tion Market for Video Surveillance
Equipment "and "The Americas
Distribution Market for Video
Surveillance Equipment" forecast
that both of these markets will
grow at an average annual rate of
more than 10 percent to 2016.
Much of the newer competi-
tion is coming from IT distribu-
tors. The video surveillance market
has been gradually migrating from
been keenly debated with opinion
divided on whether it will be suc-
cessful. Additionally, remote video
monitoring has become an increas-
ingly important recurring monthly
revenue (RMR) generator for many
alarm receiving centres.
Both of these examples relate to
physical security; however, there are
a number of applications that can
leverage "remote" video surveil-
lance in non-security applications.
IMS Research predicts a number of
exciting new applications will enter
the market in 2013.
8. Chinese companies
looking west
It has been well documented that
China is one of the largest and
fastest growing markets for video
surveillance equipment. To date,
much of the narrative on this topic
has centered on estimating the
market opportunity, identifying the
leading local vendors and discuss-
ing how western companies can
take advantage of this high growth
opportunity.
There has been little debate on
the potential for Chinese video
surveillance vendors to take advan-
tage of the growth opportunities in
other regional markets. However,
this is beginning to change with
success of products such as Micro-
soft's Kinect, will 2013 be the year
of intelligent video?
6. Private cloud the future
for enterprise video surveil-
lance systems?
IMS Research forecasts that the
private cloud being used for the
infrastructure of enterprise video
surveillance systems will become
a trend over the coming years.
The private cloud offers the same
advantages as the public cloud,
which includes: remote access to
data providing there is an internet
connection, and shared use of data
processing and storage resources.
Video surveillance service
providers have used aspects of
cloud computing in their solutions
for more than ten years. However,
the prevalence of enterprise video
surveillance systems using private
cloud is starting to gain some trac-
tion as IT managers increasingly
take responsibility for the manage-
ment of video surveillance systems.
7. Remote video applications
"Remote" has been a bit of a
buzz word for video surveillance
in 2012. Video surveillance as
a service (VSaaS), and its abil-
ity to provide remote access, has
Top ten video surveillance trends for 2013
Anothertrendfor2013:
Video surveillance distributors
face increasing competition
It isn't easy being a distributor of video surveillance
equipment. They usually finance the supply chain,
bear the commercial risk of stock being unsold, and,
according to new reports from IMS Research, face
increasing competition. Still, at least their market is
growing quickly.
installers and systems integrators.
They are less well known for other
functions that they sometimes
perform like advertising and
promoting offers and product an-
nouncements, on-going technical
support, and operating physical
locations where products can be
viewed and purchased."
Distributors reflect the level
of their involvement in the price
they charge. This price is typically
a fixed percentage of the equip-
ment selling price and is known
as the "distributor margin." IT
distributors are generally used to
operating at lower margins than
security distributors (although
security distributors claim that IT
distributors offer fewer functions).
This is placing average margins for
distribution of video surveillance
equipment under pressure.
IT distributors have already
gained a firm foothold in the video
surveillance supply chain. It is
estimated that they accounted for
almost 15 percent of the distribu-
tion market in EMEA in 2011 and
an even higher percentage in the
Americas. What is more, they are
not alone. IT value added resellers
and broadline electrical distribu-
tors are getting in on the action
too. This, combined with the fact
that some systems integrators try
to perform the role of distributor
themselves, means that competition
for distribution of video surveil-
lance equipment is truly intense. n
the emergence of key Chinese
vendors on the world stage.
9. Video surveillance
goes vertical
Systems integrators and installers
have been specialising in specific
end-user industries for decades,
with installation, design, service
and maintenance offerings tar-
geted to the unique requirements
of customers in that industry.
IMS Research predicts that
2013 will be the year that video
surveillance vendors and PSIM
platform providers follow suit.
10. Video content analysis
and video meta-data as
"big data"
"Big Data" has been a hot topic for
businesses in 2012. While big data
is not going to be a mainstream
concept for video surveillance in
2013, IMS Research predicts that
the use and aggregation of analytics
and video feed meta-data as big
data will continue to grow, and
that businesses looking to utilise
big data will increasingly look at
the potential to incorporate video
feed meta-data streams into their
data sets. n