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4.
December 2013
Credit Union News
Freedom Credit Union receives Financial
Diversity Award
from Massachusetts Latino
Chamber of Commerce
F
reedom Credit Union recently
received the "Financial Diversity
Award
" from the Massachusetts
Latino Chamber of Commerce (MLCC)
at their annual gala.
According to Carlos Gonzalez, presi-
dent of the MLCC, there are several
reasons why Freedom received this
award. Says Gonzalez, "Freedom's
commitment to the local Latino com-
munity was first apparent to me when
they invited me to their Strategic Plan-
ning session last year. The credit union
has continued their commitment by
launching a marketing campaign
to ex-
tend its brand awareness and loyalty to
the regional Latino community
and by
promoting Edward Nuņez, assistant
vice president of business develop-
ment, to Freedom's Senior Manage-
ment team. Freedom Credit Union is a
terrific example of how a local financial
institution can achieve results for the
benefit of all residents in Western Mas-
sachusetts."
"Freedom Credit Union is very proud to
receive this statewide honor and for
the relationship we
have established
with our Latino
members over the
years," says Barry
Crosby, president
and CEO of Free-
dom Credit Union.
"We will continue to
expand our out-
reach to the local
Latino community
and deliver the
highest quality
value to all of our
members," Crosby
added.
The Mission of the
Massachusetts La-
tino Chamber of
Commerce is to de-
velop, promote,
and protect Latino
businesses and
communities in
Massachusetts. The
MLCC serves as an
advocate and united voice for Latino
businesses and members of the com-
munity on issues often overlooked. The
MLCC is a link and forum within the
Massachusetts network of Latino social
service organizations, business asso-
ciations, and firms, working together
to expand business opportunities, en-
courage beneficial ties between public
and private sectors, and to serve as an
active and visible advocate in the La-
tino business arena.
Freedom Credit Union received the "Financial Diversity Award" from the Massachusetts Latino Chamber of
Commerce at the Chamber's annual gala: (left to right) Edward Nunez, assistant vice president of business
development; Barry Crosby, president and CEO; and Lucy Sanchez, assistant branch officer of Freedom's
Chicopee branch.