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17.
December 2013
Business Solutions
O
nce used primarily for
balance inquiries, mobile
banking and payments
now encompass an ever-
growing variety of financial
transactions. Consumers today
have the ability to make direct
person-to-person payments and
conveniently access all their ac-
counts via a smartphone.
The ever-expanding use and
feature set of mobile devices
presents financial institutions
with challenges to keep up with
consumer demands, particularly
for greater individual control of
services.
One solution to be launched
early next year is mobile credit
and debit card control and alert
technology. Delivered via a
downloaded mobile device ap-
plication, these technologies af-
ford consumers greater indi-
vidualized control, protection,
and management of their card
usage and data.
CO-OP Financial Services
(
), a credit un-
ion service organization based
in Rancho Cucamonga, CA,
plans to introduce mobile card
controls and alerts capabilities
that allow members to set card
controls based on their prefer-
ences, such as transaction type,
merchant, location, and pay-
ment thresholds. Members of
credit unions will also be able
to perform specific self-service
functions, including balance in-
quiries and fund transfers.
Card control and alert technol-
ogy protects the cardholder as
well as the credit union when a
card is used in a way that is
CO-OP Financial Services readying mobile card controls technology
for credit union members
inconsistent with the user-
identified parameters. Controls
can be set by the cardholder so
that specific types of
transactions are imme-
diately denied and the
cardholder is alerted
about any potentially
fraudulent use.
Controls can be set in
any number of ways:
Location. The card-
holder specifies a geo-
graphic region where
the card can be used,
with transactions denied when
used outside the parameters.
Transaction. The cardholder
specifies allowed transaction
types, such as in-store, online,
recurring, or ATM cash with-
drawals.
Merchant. Merchant categories
can be limited to gas, hotel,
travel ­ whatever the card-
holder mandates.
Dependent. Businesses, for
instance, can set controls per
employee based on their loca-
tion and corporate rank.
On/Off. The cardholder simply
turns the card on or off.
Introducing emerging technolo-
gies can be complex, but in this
case, consumers already use
their mobile devices to manage
a variety of financial manage-
ment tasks. Soon, credit unions
will be able to offer their mem-
bers new ways to more fully
manage card use and
security.