Analytics, and member input to
get a clear view of how they're
doing.
quent times, you will have infor-
mation worthy of celebration as
well as insight to guide your fu-
ture decisions.
the four-step cycle is up to you.
The important thing is that you do
it again, and again. By commit-
ting to continuous improvement,
you will be keeping your social
media engagement-program
fresh, reaching more consumers,
strengthening your brand per-
sona, and building your brand eq-
uity.
media benefit your bottom line? A
social media study by Accenture
suggests that using social media
can help reduce costs related to
member communication and
member service by supplement-
ing traditional media. Other bod-
ies of research show that the use
of social media adds efficiency to
and reduces the duration of
the typical sales cycle.
still trying to find good ways to
measure social media's impact on
the bottom line. But think of it
this way: If you don't begin en-
gaging consumers in the social
media space, you may not have a
bottom line to worry about.
hyper speed, there's always new
information to share. If you would
like to discuss the latest issues
free to contact me.
dent Marketing, Financial Ser-
vices, Deluxe Corporation, an as-
sociate member of the League.