started on the premise that although
launching and maintaining a social
the risks of not participating in the social
media world can be dangerous for your
credit union.
cess, the first two discussed were:
which to choose. It's important to know
your members so you know what will
most effectively connect with them. In
general, we recommend that you begin
with content that:
with your brand persona
come an annoyance
you can use this step to talk about ways
to make your social media posts more
viral and reach more potential members.
For example, you could:
Take a poll
Give back (e.g. "anyone who goes
gets a free 100 Grand® candy bar.)
ual postcard that can be passed
around. (Don't forget to add subtle
branding!)
yourself on the back. You're on the brink
of launching a social media program!
tweet your first tweet, take time to plan
for future visits to this important step.
Set quantitative and qualitative goals
that will help you evaluate your perform-
ance; then decide how you will measure
them. Many social media sites have ana-
lytics built in. If you need additional in-
sights, many companies also combine