A Cut Above A Cut Above Interview with Bob Johnston, Category Director, Bakery What is your primary goal of the A Cut Above program? To help our retailers understand that they should own the position of the leading bakery shop within their marketplace. They should be leading in the market; not following. In doing so, they gain more of the market share as well as garner more bottom line profits. This program helps them to be innovators without a whole lot of investment or special “expertise” from them. Our program provides artisanal products that the stores can sell, but you don’t necessarily have to be an artisan to offer them to your customers. Bakery Solutions for Every Retailer Bob joined the KeHE Category Management team What makes the KeHE Bakery program different from other about 18 months ago as the distributors/suppliers programs? Director for Bakery products. I feel the thing that makes us unique is we have only been partnering with suppliers Since that time, he’s been who are as passionate about their products as we are about offering our retailers the busy working with suppliers best quality and value. to bring innovative programs We also make sure that we are able to provide our retailer partners with all of the to our retail customers. tools and when necessary, the education, they need to deliver the baked “goods.” Our The latest one is the “A Cut retailers can think of KeHE as their one-stop shop for their premium bakery needs. Above” program that offers bakery solutions for every How can a retailer participate in this program? retailer. Here we ask Bob a few The program is open to all KeHE retailers; there is product for both the Natural questions about this exciting, Channel as well as conventional channel retailers. new and innovative program. What are some unique items that you offer? We offer everything from great breads to single-serve desserts to fudge and just about everything else you can think of for your bakery department. One of our goals is to provide enough variety that we are truly a solution for our retail partners. Some examples are a truly delectable line of bakery products from a producer in Canada called Première Moisson. At Première Moisson, they actually mill their own flours to ensure they meet their high standards for taste and quality. The owner actually mills the flour! Another shining star in our line-up is Happle Pies. Happle Pies is the only 100% USDA Certified Organic supplier of pies in the US. Their offering includes apple, cherry, and blueberry – and for the holiday season, we’ll also offer pumpkin and sweet potato 30 ~ Fresh Products 2013 - 2014 Annual Catalog