background image
www.marinemax.com
| 39
MEET THE FUTURE
s
ea ray is spelling innovation in a whole new way, as
in l-class. the new l650 fly and l650 express are
the latest yachts offered by sea ray. the first models
in sea ray's new "l" class line of yachts are bigger, bolder,
and exquisitely cutting edge, epitomizing the next Wave in
performance, design and craftsmanship.
next Wave is sea ray's intensive 24-month commitment
to enacting major innovation across all boating platforms. the
company's goal is nothing short of reimagining the boating
experience. With a deliberate focus on product, this initiative
aims to elevate sea ray and raise the bar industry-wide.
By developing and championing new technologies such
as Quiet ride
tm
, Dynamic running surface
tm
, and design
breakthroughs including skyflow
tm
Design and concealed
outboard Propulsion
tm
, sea ray is asserting itself as a
dominant global presence and a company of forward thinkers.
now, they have stepped out with an entirely new yacht
class, the l-class by sea ray. introduced in february at the
yacht and Brokerage show in miami Beach, the flagship l650
fly is a stunning example of design innovation and high-quality
construction. this new class of yacht by sea ray represents a
luxurious marriage of style and substance. luxury has made a
major comeback with this new line of inspired yachts.
the l-class, of which the l650 fly and l650 express
are the first models introduced, goes above and beyond
in its commitment to purposeful innovation, impeccable
craftsmanship, performance and service. sleek and modern,
the l650 fly is an extraordinary boat designed so that
every surface and finish is pleasing to the touch and artfully
presented. the styling is modern but with a classic nod to sea
ray's distinctive heritage.
throughout the craft, spacious entertainment areas
invite relaxed socializing, including a reimagined bridge with
multiple dining areas and a robust helm station, plus a large
sunpad playpen. Below, an elegant full-beam master suite and
two additional staterooms provide luxurious accommodations
and ample opportunity for personalization. in the salon, a
convenient galley up overlooks an enormous living area.
Driven by cat marine Power with optional sea Keeper
gyroscope stabilizers, the l650 fly reaches top speeds in excess
of 30 knots. comprehensive Quietride
tm
technology ensures
dramatically reduced noise and vibration while underway.
"the l650 fly epitomizes the new l-class," said tim schiek,
President of sea ray. "However, the introduction of l-class
is more than merely the launch of a new yacht; it's a new
approach to the market that includes product, along with a
completely unique sales process and post purchase experience
­ executed at a level that only sea ray and our unparalleled
network of dealers can pull off. the l-class represents the best
of everything sea ray has to offer."
the approach is so new there is even an app for it. you can
download the all-new 2014 sea ray l650 fly augmented and
Virtual reality tour app to your iPhone or iPad. With this app,
sea ray lets you interactively explore both the interior and
exterior of this new yacht.
"We're thrilled to introduce the l-class. this marks a new
era for sea ray, a direct result of our desire to shape a better
boating future and to offer a new class of yachts above and
beyond anything our customers have ever seen," said schiek.
"the l-class speaks not only to sea ray's commitment to
purposeful innovation, but also to the company's strong legacy
of impeccable craftsmanship, performance and service. it's a
marriage of style and substance because we firmly believe
in the importance of both. We could not be more pleased to
present the l650 fly as the first of many l-class models on
the horizon."
see the video at www.marinemax.com/l650fly