SCHEDULE OF EVENTS Sunday, November 10, continued 9:30am–10:30am 11:00am–12:00pm Winning the Digital Journey to Real Estate Customer Lifetime Value Room 134, Exhibit Level Speaker: Jessica Purnell, Google, New York City, NY Research is continually being done on how shifts in consumer Room 120, Exhibit Level Lawrence Yun behavior are triggered by life moments. Consumers make decisions Speakers: Professor Masayuki Nakagawa, Nihon University, on whether to rent or buy living space based on these triggers. Tokyo, Japan Hear how to use Google trends, other relevant third-party data and ® Lawrence Yun, PhD, National Association of REALTORS , Washington, DC more to help you win the digital journey to real estate customer The Japanese real estate market is quite different from that in other lifetime value. developed countries. By way of comparison, the number of housing transactions per 10,000 people is estimated to be 100 in Japan, 184 in the U.S., 134 in UK and 148 in France. Plans being studied by the Japanese government to revitalize its housing market and more will be presented. Understanding and Reshaping the Japanese Housing Market 9:30am–11:00am 11:00am–12:00pm Power Networking: Realtists (NAREB) Discuss the State of Housing in Black America Room 300, Esplanade Level Leaders of the National Association of Real Estate Brokers (NAREB), also known as Realtists, will discuss the recently released State of Housing in Black America (SHIBA) report. Donnell Spivey, NAREB President, will lead the discussion and invite attendees to exchange ideas and business cards during the discussion. 10:00am–5:00pm Debating Caught in the Crossfire: Whose Commission Is It? Room 130, Exhibit Level Bruce H. Aydt Panel Moderator: Bruce H. Aydt, CRB, Prudential Alliance REALTORS®, Chesterfield, MO Panelists: Adorna O. Carroll, ABR®, ABRMSM, e-PRO®, GRI, PMN, Dynamic Directions, Berlin, CT Lynn Madison, ABR®, ABRMSM, GRI, SRES®, Lynn Madison Adorna O. Carroll Seminars, Inc., Schaumburg, IL Who earned the commission on this sale? Agent 1 who developed a relationship with the buyer and showed them several properties OR Agent 2 who wrote the offer contract? What are the pertinent details? Instead of the usual procuring Lynn Madison cause discussion, learn facts in a debate format. Adorna Carroll and Lynn Madison will engage in a debate, Bruce Aydt will moderate, and the attendees will be asked to contribute to both sides of the debate and form their opinion as to which side presents the more persuasive argument. The participants will draw on facts used to decide cases throughout the country, sometimes with surprising and contradictory outcomes! Use what you hear to educate yourself and those in your office so you can avoid being a party to a similar situation! REALTORS® Expo North and South Halls, Exhibit Level Enjoy the convenience of shopping the latest tools for your real estate business all under one roof! See the Expo Guide for a list of the exhibiting companies and a schedule of some of the activities planned during expo hours. SCHEDULE OF EVENTS Cash In & Win! This could be the day you win a Chase gift card in the Cash In & Win! contest! Visit Chase in Booth #813. Sponsored by: CENTURY 21® Tailgate Party South Hall, Aisle #500 You are invited to join us as we celebrate with real estate professionals from around the world. Cheer on your favorite sports teams, as you enjoy food, drinks, and popular sporting events on jumbo flat screen TVs. Visit the CENTURY 21 Booth #1029 to pick up your ticket anytime during expo hours. Limited quantities available. Sponsored by: 11:00am–12:00pm Ask the Commercial Expert Room, 122, Exhibit Level Panel Moderator: Peter L. Mosca, GREEN, SFR, TOMA Real Estate, Lakewood, NJ Peter L. Mosca This fast-paced, interactive panel discussion is designed to appeal to newer commercial agents, residential agents thinking about entering the commercial arena and others who want to know what it takes to be a successful commercial agent. Topics include: financing, income versus values based on a property’s income, emotional- versus numbers-based decisions, along with other relevant attendee-raised issues. 11:00am‒12:00pm Making Money With Mexico! Room 121, Exhibit Level Panel Moderator: Linda Jones Neil, The Settlement Linda Jones Company, La Paz, Mexico Neil Panelists: Mercy Duenas, Trilenium Real Estate and Relocation, Jalisco, Mexico Amber Neil, Real Estate eBroker Inc., San Jose, CA A panel of experts discuss transactional opportunities that exist with U.S. buyers in Mexico and Mexican buyers in the Mercy Duenas United States. Uncover how to tap the retiree and baby boomer demographic moving to Mexico and earn referral fees; understand the expectations of Mexican buyers coming to the U.S. from immigrants to high-end investors, and know the demographics and identify the cultural aspects that are driving these two important markets. Amber Neil 11:00am‒12:00pm RPR®'s Top 10 Tools for Your Business: User Group Room 131, Exhibit Level Speakers: Karen France, Realtors Property Resource® Karen France (RPR®), Chicago, IL Reggie Nicolay, Realtors Property Resource® (RPR®), Chicago, IL RPR® representatives will educate agents on how to use RPR® to create business efficiencies and valuable tools. Discover how to provide your buyers and sellers with key Reggie Nicolay market insights including in-depth neighborhood and school reports. Additional tools will be reviewed and explained to provide you with the latest information available, when and where you most need it as a reference tool. 27