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May 24, 2013
Page 15
The Dispatch/Maryland Coast Dispatch
FROM PAGE 14
Ocean City by using marked
crosswalks and crossing with the
signal."
The Walk Smart! campaign fea-
tures the Maryland crab dressed
as a lifeguard who teaches the
importance of roadway basics in a
beach-friendly, family-fun tone.
His Save Yourself! message
teaches personal responsibility
and directs people to use cross-
walks, follow signals and exercise
general street smarts.
Crab the Lifeguard will be fea-
tured on Ocean City transit buses,
plane banners, boat billboard mes-
sages, roadside billboards and tel-
evision and radio public service an-
nouncements, according to SHA.
The Walk Smart! campaign will
provide constant, consistent mes-
saging all summer long. In addition
to outdoor advertising, the cam-
paign includes communicating
safety messages to high school
seniors prior to Senior Week as
well as Ocean City's late-night
crowd. Walk Smart! teams will also
be distributing street-smart tips
cards along Coastal Highway.
Tips included in the literature are
cross at and within marked cross-
walks; look, pay attention, then
cross; follow all traffic signals signs
and marking; use the sidewalk; do
not cross in the street; and wear
light-colored or reflective clothing at
night so drivers can see you.
When driving stop for all pedes-
trians in crosswalks, which is a
Maryland law, slow down, watch
for pedestrians and yield to pedes-
trians when turning and keep your
eyes on the road. It's illegal to text
and use hand-held devices while
driving. Stay alert and avoid all dis-
tractions, and share the road with
bicycles and give three feet of
space when passing.
"For Maryland families, a vaca-
tion to Ocean City is a treasured
summer ritual," said Gov. Martin
O'Malley. "As the crowds swell
during the summer months, we
must all remain vigilant to ensure
drivers and pedestrians along OC
roadways are safe. This strategic
campaign is a partnership to safe-
guard the lives of vacationers, vis-
itors and residents of Maryland's
family-friendly beach resort."
The AAA summer travel press
conference is held along the Kent
Island shoreline, which thousands
of drivers will cross in their travel
to shore destinations. While SHA
is focused on helping people ar-
rive at the beach safely through
initiatives such as 511, emergency
traffic patrols and live traffic moni-
toring, the campaign goal is to
keep visitors safe while in Ocean
City, so they arrive safely home
again. For tips for parents of chil-
dren, senior week bound teens
and others, visit www.ocwalks-
mart.com.
... New Resort Pedestrian Campaign Begins