Clydesdales Is it marketing whiz or the wisdom of experience that has seen Carlton and United Breweries maintain its long association with Clydesdale horses, that now serve the company in a far more modern capacity? by Wendy Elks Carlton’s C arlton and United Brewery’s fleet of heavy draught horses now numbers just one team, but their role remains highly relevant. Featured prominently in the company logo, the Clydesdale horse is not just a sentimental token to yesteryear. While they do illustrate the company’s long history and deliver the message of a traditional product to a modern world, the Carlton Clydesdales also fulfill the sophisticated marketing concept of ‘experience’. Seeing these handsome and impressive creatures in the flesh is highly memorable, and that’s good for business. To read more click to purchase this issue or subscribe.