November 15, 2013 The Dispatch/Maryland Coast Dispatch Page 11 Resort Brewery To Change Name, Avoid Legal Fight By SHAWN J. SOPER NEWS EDITOR Restaurant 213 Invites You To Enjoy Thanksgiving Two Ways FINE AMERICAN DINING WITH GLOBAL INFLUENCES DINE IN Leave The Fuss To Us And Let Our Staff Serve You In Style DINE OUT OR Give Your Guests The Best And Take A Feast To Go Order By Sunday, Nov. 24 OCEAN CITY – An Ocean City brewery and Boardwalk restaurant and bar will be changing its name after its owner decided this week to drop his challenge to a civil lawsuit filed in August by an Internet retailer alleging trademark infringement on the registered mark “Shorebilly.” In August, Teal Bay Alliances, a resort-based retailer that markets and distributes various items of clothing and other merchandise prominently featuring the term Shorebilly, filed suit in U.S. District Court against Shorebilly Brewing Company alleging the popular brewery on the Boardwalk was infringing on its registered trademark. Southbound One Inc. and brewery owner Danny Robinson fought the suit, alleging, among other things, the term “Shorebilly” was generic and not subject to trademark protection. However, a little over three months into the litigation, Southbound One Inc. and Robinson decided this week to stop fighting the suit and move on. As a result, Robinson is currently looking for a creative new name for his brewery and brew pub. “I made the decision to change the name of the brewery and the restaurant,” he said. “After a long battle, a battle I believe we could have won, I can’t spend another minute or another dollar fighting this. I have to focus my attention on the brewery and the restaurant.” Robinson said he announced the decision to drop the suit and change the name on the Shorebilly Brewing Facebook page around 3 p.m. on Wednesday and encouraged friends and patrons to weigh in on a possible new name. Feeling a little dejected, Robinson left the computer alone for the rest of the day, but when he checked it again on Thursday morning, there were over 600 responses, which he said was uplifting. “That made me feel a lot better about the whole thing,” he said. “The cool thing is that it shows people are really passionate about this place and are emotionally attached to it. This place is more than just a silly word. It’s about the beer and the location and that VW bus and more importantly the people. All that won’t change because we’re changing the name.” Robinson said he was seeking input on the new name from the patrons who have contributed to its success after the brewery opened in March and the Boardwalk brew pub opened in May. “With our marketing, I always reach out to our patrons, or fans for a lack of a better word, for their input and ideas,” he said. “We often have contests to allow the fans to SEE PAGE 40 Make This Holiday Memorable BOTH MEALS INCLUDE: For Reservations, Call: 410-677-4880 213 North Fruitland Boulevard (Just South Of Salisbury University) www.restaurant213.com Slow-Roasted Turkey, Honey-Glazed Ham, New England Stuffing, Roasted Candied Yams, Mashed Potatoes, Sugar Snap Peas, Glazed Carrots, Orange Cranberry Relish, Giblet Gravy, Pumpkin Cheesecake And Chocolate Molten Cake