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EMEA VPN Partner Marketing Guide Q3 2013
EMEA VPN Partner Marketing Guide Q3 2013
Corporate Event
Regional Event
Training Opportunities
Activity
Description
Region
Free or
fee?
Sales &
Business
Focus
Tech
Pre-Sales
Focus
Tech Post-Sales Focus
Key Benefit
SolutionTrack
Program
Designed to help Partners better sell and
articulate a VMware solution
Americas
EMEA
APAC
Free
Yes
Yes
No
· Identify & drive VMware solutions opportunities
· Develop whiteboarding & exec
conversation skills
· Obtain accreditations needed for
Partner Programs
· Express version of ST Program does not qualify for accreditation
Tech Express
Designed to enable VMware Partners to
better articulate a VMware Solution from a
technical perspective
Americas
EMEA
APAC
Free
No
Yes
Yes
· VMware POC & best practices
· Competitive de-positioning
· Develop technical whiteboarding skills
Accreditations
Training programs designed to build skills
and depth of knowledge on VMware
Solutions across roles within a Partner
Organization
Americas
EMEA
APAC
Some
Fees May
Apply
Yes, but
primarily
use online
option
Yes, but
primarily
use online
option
Yes
· Required to achieve partnership levels in Partner Programs
· Includes solutions, financial fluency, competitive review
Certifications
Proctored training to ensure & validate
technical competencies and expertise to
install, manage, deploy & support VMware
software:
· VMware Certified Professional
· Certified Advanced
Professional VMware
· Certified Design Expert
Americas
EMEA
APAC
Free
Exam fees
applicable
No
Yes
Yes
(deeper technical dive for
advanced certs)
· Develop / demonstrate technical expertise (for individuals)
· Industry recognition (for companies and individuals)
· Differentiate & validate skills Comply with requirements for Partner
Programs
· Completion of certificate exams will ensure you can move up
a certificate level
Competency
Training
A set of accreditations for partners
to develop expertise/skills in VMware
solution areas.
For a list of competency areas,
visit the competency section in this guide.
Americas
EMEA
APAC
Some
Fees May
Apply
Yes
Yes
Yes
· Differentiate with distinct area of expertise
· Increase credibility with customers
· Comply with requirements for Partner Programs
Accreditations
Training programs designed to build skills
and depth of knowledge on VMware
Solutions across roles within a Partner
Organization.
Americas
EMEA
APAC
Free
Yes
Yes
Yes,
but primarily use leader-
led option
· Required to achieve partnership levels in Partner Programs
· Includes solutions, financial fluency, competitive review