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EMEA VPN Partner Marketing Guide Q3 2013
EMEA VPN Partner Marketing Guide Q3 2013
About the Document
The
Partner Marketing Guide is a guide for partners wishing to sustain an integrated approach
to generate sales opportunities, create awareness and promote customer satisfaction. Whenever
possible, we strive to provide you with product and solution focused turnkey tools
and sponsorship campaigns, to generate additional VMware business.
The initial touch is often through telemarketing or email to facilitate activity in the sales funnel.
It can be followed up with a webinar, seminar, whitepaper, success story, etc. to help move the lead
further into the funnel to a sales call, visit or order. Along the way, we infuse VMware's and your
company's branding into our overall messaging to demonstrate our combined value proposition.
For
Premier and select Enterprise Partners, your VMware Partner Marketing Manager will work
with you to build strategic plans that make sense for your business. And for
Enterprise Partners,
your Partner Business Manager or Partner Sales Manager will assist you with ideas and introduce
you to the many tools and campaigns on Partner Central. In addition, the
VMware Partner
Marketing Bureau is at your disposal to answer any questions you may have on marketing tools
and programs.
The
Partner Marketing Guide provides the essential foundation on which sales at VMware are
enhanced and overall return on activities is improved. ROI is not tied to a specific activity,
but rather, has a cumulative effect when used in conjunction with your own marketing and sales
activities. Within your plans, our goal is to help you accomplish the following:
· Position VMware as the vendor of choice for your services and solutions
· Reinforce our respective brands
· Build a community of VMware-loyal customers
· Deliver relevant and timely communications
· Enable your organization with VMware education, tools and programs
· Drive incremental sales
We look forward to working with you,
The VMware Partner Team.
Partner Marketing Framework
At VMware, we have developed one framework to address all of our priorities to help you to focus on key initiatives
and to drive adoption of our programs to support VMware's end-user marketing activities.
Each activity can be classified into one of the following groups:
·
Enable tools we provide you to improve your knowledge and skillset
·
Engage tools we provide you to help sell VMware solutions
·
Excite tools we provide you to help generate awareness and demand
·
Foundations infrastructure and communications
VMworld
VMware Partner Exchange
Partner Marketing Workshop
VMware Solution Track
Partner University
Marketing Academy
Enablement at-a-Glance
Advantage+
(Opportunity registration)
Solution Rewards
VMware Lead Sharing Program
VMware Team Rewards
VMware Partner Marketing
Bureau
VMware Campaign Themes
VMware Branding Guidelines
Website-in-a-Box
Seminar-in-a-Box
(includes Event-in-a-Box)
EUC Mirage Windows 7
Multi-Channel Engagement Kit
Telemarketing follow-up
to Partner-ready Campaigns
Call Out Day in-a-Box
Partner Foundations/Communication
Partner Databases & Leads Management & Systems
BUZZ: PR/AR, Social Media, Customer and Partner References
Partner Communication: Partner Central, Communities, Videos
ENABLE
ENGAGE
EXCITE