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EMEA VPN Partner Marketing Guide Q3 2013
EMEA VPN Partner Marketing Guide Q3 2013
Target Audience
IT Practitioners (Desktop Admins /IT Managers) across enterprise organizations with 5000+ employees. The cam-
paign is available in 7 languages (US English, UK English, FR, DE, ES, IT, RU).
Approach
To run this campaign to either your customer base (VMware View, vSphere) or net new to promote the Windows 7
Migration solution to sell VMware Mirage.
Campaign Goals
Generate leads for VMware Mirage to sell Windows 7 Migration targeted to acquire net new customers and sell this
solution to the existing customer base.
More Information
www.vmwaregrid.com
Campaign Name
People Like You Campaign.
Target Audience
Prospect and customers in SMB and Commercial organizations (100 - 5000 employees).
Campaign Goals
Generate leads and acquire net new customers and cross-sell and up-sell with existing customers.
More Information
www.vmwaregrid.com
Q3 SMB & Commercial Campaign: People Like You
EUC Mirage Windows 7 Multi-Channel Engagement Kit
Telemarketing follow-up to Partner-ready Campaigns
Overview
To help you follow up leads generated by the Grid campaigns, VMware can help you arrange, and in some cases help
fund, telemarketing support.
Qualification
All Partners running Grid campaigns through our Partner Marketing Bureau.
Location
Contact the Partner Marketing Bureau.
Target Audience
Leads generated from VMware Partner-ready Campaigns (Grid).
Timeframe
All year.